Marketing Events and Activations Manager

Position: Marketing Events and Activations Manager

Location: New Jersey Hall of Fame at American Dream
Reports to: General Manager, Entertainment and Learning Center

Compensation: $55,00 - $65,000 (Commensurate with experience)

Status: Full-Time (40 hours/week)

FLSA Classification: Exempt

About the Position:

The Marketing Events and Activations Manager at the New Jersey Hall of Fame (NJHOF) at American Dream is responsible for bringing our brand to life through engaging events, public programs, and audience activations. In this role, you will lead efforts to plan and execute dynamic experiences that captivate our audience and highlight the achievements of the Garden State. Whether through organizing Hall of Famer appearances, educational workshops, or large-scale public events, you will create memorable moments that foster deep connections between NJHOF and our community.

Beyond event execution, you will use these opportunities to market the NJHOF to a broader audience. This includes managing social media content, publishing event listings, crafting press releases, and ensuring our programs are effectively communicated and amplified across all platforms. You will spend 50-70% of your time focused on creating and executing audience engagement opportunities, with the remaining time dedicated to promoting NJHOF through digital marketing strategies.

The Ideal Candidate:

The ideal candidate is a creative and results-driven marketer with a passion for both events and digital engagement. You’re an exceptional project manager who thrives in fast-paced environments and is skilled at juggling multiple priorities. You’re equally comfortable planning a major event, posting live social media updates, or liaising with press and vendors. Above all, you’re passionate about telling New Jersey’s story and finding innovative ways to engage and inspire our audience.

What You’ll Do and Be Responsible For:

• Plan, execute, and oversee marketing events, public programs, and audience activations — these will be the cornerstone of your role, with a focus on creating unforgettable guest experiences that align with NJHOF’s mission.
• Develop and manage event marketing strategies, including crafting social media campaigns, event listings, and marketing collateral to promote NJHOF’s programs.
• Work with vendors, performers, and community partners to execute high-quality events, ensuring that all logistics are smooth and events run flawlessly.
• Collaborate with the marketing team and external agencies to ensure that event-based content is promoted across all NJHOF’s digital channels, including social media, website, and email newsletters.
• Create engaging content for social media and event promotion, including live updates, photos, videos, and post-event recaps.
• Craft and distribute press releases and event announcements to local and national media, ensuring coverage of NJHOF events and activations.
• Monitor and evaluate event performance metrics, tracking audience engagement and providing post-event reports to measure success and inform future programming.
• Support public programming and marketing initiatives such as Hall of Famer appearances, educational workshops, panel discussions, and other special events.
• Manage relationships with local influencers and media outlets to drive press coverage and social buzz around NJHOF programs.
• Ensure consistent messaging and brand alignment across all events and marketing materials, helping build awareness of NJHOF at American Dream.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, communications, event management, or a related field.
• 3+ years of experience managing events or activations, preferably in a cultural institution, entertainment venue, or museum.
• Proven experience in event logistics, vendor management, and budget oversight.
• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
• Excellent verbal and written communication skills, with a knack for problem-solving on the fly.
• Comfortable speaking in public and engaging with guests, partners, and VIPs.
• Must be able to work flexible hours, including evenings, weekends, and holidays, depending on event schedules.
• Passion for New Jersey history, culture, and achievements is a plus.

What’s the Schedule?

The Marketing Events and Activations Manager works a flexible schedule based on the hours of operations and needs of the events. This is a full-time, exempt role (40 hours/week), and due to the nature of the work, this role will be required to work weekends, holidays, and occasional evenings, especially during major events.

What’s the Compensation?
Compensation is $55,000 - $65,000 (commensurate with experience). Additionally, they are eligible for these great perks:

· Medical, Dental, and Vision Insurance

· 401(K)

· Paid Holidays

· Paid Time Off

· Paid Sick Time

· 25% off in the Boardwalk Store at the ELC

· Free parking at American Dream

· Season Pass to the ELC to enjoy with family and friends

· Discounts on dining, experiences, and merchandise at over 70 different restaurants, stores, and attractions at American Dream

Physical Demands* of the Role:

The employee will split their time working in an office environment at a desk as well as on their feet in the public exhibit areas. They are expected to be hands-on in the setup and execution of marketing events and activations. The position requires the ability to walk on concrete floors, climb stairs, bend/lift/stretch, tolerate loud environments, maneuver through crowds, and perform public speaking. Employees will also work in brightly lit and dark/low-light conditions.

*The physical requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential functions to the extent that NJHOF may do so without undue hardship. A “qualified individual with a disability” is defined as an individual who with or without reasonable accommodation can perform the essential functions of the position.

How to Apply:

Interested candidates should submit a resume and cover letter to resumes@njhalloffame.org. Please use “Marketing Events and Activations Manager – NJHOF" as the subject line. Applications will be accepted on a rolling basis.

The Foundation for the New Jersey Hall of Fame is an equal opportunity employer committed to fostering an inclusive and innovative environment with the great employees. We, therefore, provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, military service, marital status, or any other protected status in accordance with applicable Federal and New Jersey State laws.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: In person