Job Description
Summary:
The Associate Media Planner coordinates everyday media operations and collaborates closely with all staff levels, including other departments within the agency, external vendors, and business partners in the planning, execution, and administration of media activities on behalf of the client.
Core Accountabilities:
- Develop a deep understanding of an existing and/or prospective client’s business
- Assist the media strategy and planning team with day-to-day operations, including media research and analysis, planning, campaign administration, invoice and billing reconciliation, and reporting
- Maintain team status report and compile conference notes following any partner or client meeting, organization of internal files, and upkeep
- Interact with outside partners regarding various facets of client media activity, such as the assembly of media authorizations, billing, insertion orders, and reports
- Assist in the maintenance of tactical components of client media campaigns, such as buy details, flowcharts, spreadsheets, budget summaries, and budget reconciliation creation and upkeep
- Assist in daily campaign maintenance, including tracking, spend pacing, report preparation, screenshots, and trafficking of creative units
- Assist with campaign analysis and optimization recommendations
- Assist in digital tagging all creatives by platform and placements, with the ability to pull reporting, tags, or view creative details within the platform
- Assist in developing mechanical spec sheets for client’s creative services and/or agency partner(s) and issuing specs/buy guidelines to the video/audio/digital teams based on approved media plans
- Gather market and media research, and compile competitive spend reports where needed
Academic/Educational Requirements:
- Bachelor's degree
Requirements:
- High comfort level with technology: PC proficiency and familiarity with MS Office, Excel, Word, and PowerPoint
- Previous exposure to the media planning process or media resources (such as DCM, Innovid, comScore, Prisma/Media Ocean, eTelmar (MRI), Media Tools, MediaOcean OX Commspoint, MOAT, IAS) a plus
How You’ll Excel in Your Role:
- Attention to detail essential
- Ability to work well independently as well as being a team player with a positive attitude
- Ability to deliver on deadlines and the ability to prioritize tasks in order of importance
- Curiosity/Desire to Learn – the digital media landscape is constantly changing, so challenging yourself to continue to be knowledgeable in the space is vital (?) (Programmatic, Augmented Reality, etc.)
- Adaptable to working with different work styles while contributing to the core values and culture Quigley-Simpson upholds
- Have fun! Don’t be afraid to take risks – Quigley-Simpson’s goal is to help you grow (?) in what brings you joy in your responsibilities and foster that momentum.
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