Senior Researcher - Consumer Insights, Films

JR30319

10-22-2024

Consumer Insights

Onsite

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We are big believers in the power of the consumer voice when it comes to movies. The Film Consumer Insights team strives to bring that voice to as many business decisions as possible, especially when it comes to creating movies that the world will love. This requires an unparalleled level of insight to understand what motivates “must-watch” entertainment moments, member love, and a desire to join Netflix among non-members.

We are looking for a Senior Researcher to represent consumers on all things related to film - from understanding how movie viewing habits are changing, to working with individual titles at various stages of their lifecycles. Title-focused work could include development studies to understand how to most successfully adapt IP or bring a script to life, audience screenings to help optimize the film during production, and long-lead positioning studies to understand which of the film’s assets are most marketable. This is a high-impact role that will collaborate with other Consumer Insights researchers, interface with high-level executives within Netflix, and own relationships with external creators.

A deep understanding of film, gained from working at a studio or on the research agency side, is likely to be critical for success. If you don’t have that but still think you could be successful in this job, let us know why.

In this role, you will:

• Own the relationship with key Content & Marketing executives and creators and establish a trusted, consultative partnership

• Identify & prioritize high-impact research opportunities and organize an insights program that will build a strong understanding of consumers' needs in movies today to inform a variety of business decisions across content development, communications strategy, and product experience

• Develop innovative approaches to conducting research at each stage of the content lifecycle (e.g. development, production, post-release, etc.)

• Provide insight that helps the marketing and communications teams decide how to best position Netflix movies in the marketplace at a global scale

• Partner with other Consumer Insights researchers and cross-functional teams such as Series, Data Science, Finance, Marketing, Product, and Social to identify business needs and develop research initiatives to support the movie space

About you:

• At least 7+ years of hands-on research experience at a studio or market research agency, ideally a mix

• Fluency in both qualitative and quantitative research methods, with the ability to manage both

• Experience in designing, planning, and executing research projects, including research screenings, positioning/branding studies, materials testing and/or tracking, owning projects end-to-end

• A phenomenal communicator, written and verbal, with compelling storytelling capabilities, connecting the dots and surfacing learnings from past research to apply today, making an audience think/feel things they wouldn’t have otherwise

• An excellent collaborator; you build strong partnerships within your team and with stakeholders

• Experience socializing research findings across different departments, from content/creative to marketing/communications, pivoting to different needs seamlessly

• Comfortable working within a self-directed culture and navigating ambiguity

• Experience managing international research in markets outside the US is preferred

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $130,000 - $470,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.