Communications Manager

Currently full-time remote. Must be able to commute to Irvine, CA once returning to the office which will likely be on a hybrid basis

SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There's never been a more exciting time in the company's history to join SEGA!

Job Summary:

Sega of America is seeking a Communications Manager who will drive the PR, social, and communications strategies for several key brands within the Retro portfolio throughout NA and EMEA. In this position you will play a critical role in crafting and telling the story of each game campaign to players, media, and content creators. Reporting to the Brand Marketing Director, the ideal candidate has a minimum of 4 years of public relations experience in the gaming industry and is passionate about games and players.

Duties and Responsibilities:

Drive the over-arching communication strategy and lead the campaign narrative for multiple game launches, while collaborating with internal brand marketing, production, and community teams in the Americas and EMEA.

Act as subject matter expert for assigned titles and represent Retro IP to external media.

Arrange and attend live or virtual communications events such as hands-on presentations and media tours.

Be the point of contact for all endemic and non-endemic media contacts throughout NA.

In partnership with development and promotion teams in Japan, build and execute first look, hands-on, preview, and review strategies for NA and EMEA, resulting in maximum press coverage.

Manage US PR agency in activities ranging from day-to-day operations to executing break-through promotions.

Manage all PR assets, including scheduling, creation, approval, and publishing to achieve pre-set PR beats.

Outline, write, and secure approval of press releases, media advisories, newsletters, and other messaging.

Work closely with NA and EMEA publishing teams to oversee content creator, celebrity, and live streaming strategies across Twitch, YouTube, and other social media channels.

Analyze and report earned media campaign results with a focus on quantifiable metrics utilizing PR analytics tools such as Meltwater and Synthesio.

Qualifications and Skills:

4+ years experience in a public relations role, gaming industry experience preferred.

Excellent project management and PR planning skills.

Knowledge of media landscape and competitive products within the gaming industry.

Strong verbal, written, and reporting skills.

Proficient with Photoshop, Excel, PowerPoint, SharePoint, and PR measurement tools preferred.

Open to flexible hours while working with overseas teams.

Positive and professional attitude.

A passionate gamer with deep knowledge of Retro games a plus.

Strong existing relationships with media and content creators a plus.

Experience utilizing first party communication tools a plus.

Experience working with a Japanese games publisher is a plus.