Senior Email Copywriter CRM

Who Are We?

T&Pm is one of the world’s leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience, customer and technology specialists from across our marketing practices. The performance mindset of these teams optimizes to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively, and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them, provide the best possible opportunities for them to develop & grow, and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

Who Are We Looking For?

We are looking for a Senior Email Copywriter to join our growing team with our client in media & entertainment. In this role, you will focus on creating impactful, customer-centric email copy, driving engagement and conversions through every message. As a creative storyteller with a keen understanding of email marketing, you’ll develop concepts that capture attention and craft compelling copy for a range of email campaigns.

You’ll have experience working in a similar role, ideally at a creative agency, and will be highly skilled in translating client briefs into clear, persuasive, and results-driven email content.

Key Responsibilities:

• Create email copy that engages readers, drives open rates, and encourages clicks and conversions

• Develop and execute creative concepts that translate into high-performing email marketing campaigns

• Understand how modular copy and content matrixes work

• Craft clear, concise, and persuasive messaging tailored to target audiences and aligned with the client’s brand tone

• Collaborate with designers and marketers to ensure email content integrates seamlessly with design and overall strategy

• Work across a spectrum of email types, including promotional, transactional, and lifecycle emails , with a keen eye for personalisation

• Regularly analyze email performance and adjust copy based on data-driven insights

• Ensure brand consistency across all communications while adapting tone of voice to suit different audiences

• Conduct A/B testing to optimize subject lines and email copy for open rates, click-through rates, and conversions

• Proofread and ensure the accuracy of all copy, from subject lines to body text

• Stay current with industry trends and best practices in email marketing and copywriting

• Be proactive in engaging with AI features on marketing platforms and identifying how they can help scale our personalisation efforts

Requirements:

• Minimum of 4 years experience in email copywriting

• Proven ability to craft attention-grabbing email subject lines, preview text, and compelling calls to action

• Familiarity with email marketing platforms (e.g., Salesforce Marketing CLoud, MailChimp, Klaviyo, HubSpot) and understanding of segmentation strategies

• Excellent written and verbal communication skills, with an eye for detail and grammar

• Ability to juggle multiple projects at once and deliver under tight deadlines

• Experience working within brand guidelines and adhering to voice and style

• A team player who can collaborate effectively with design, marketing, and account teams

• Strong understanding of email performance metrics and optimization techniques

To Succeed in This Role:

• Immerse yourself in the client’s brand, products, and target audience

• Be entrepreneurial and team spirited

• Be comfortable presenting ideas to creative directors and clients

• Adapt quickly to feedback and revise copy as needed to improve results

• Keep up with industry trends and best practices in email marketing

• Have a proactive, hands-on approach to contributing ideas, testing new formats, and refining the creative process

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

WPP is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We’re an equal opportunity employer—we’ll consider all qualified applicants for this position without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The pay range for this role is $110,000-$115,000 . Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.

Applicants must be legally authorized to work in the United States