Digital Media Account Executive

Shreveport, LA
Posted on  

Job Description

KTAL NBC 6 is looking for Digital Media Account Executives to join our team in Shreveport, Louisiana!
JOB SUMMARY: The Digital Media Account Executive generates digital advertising revenue by calling on established agencies, developing new prospects, and bringing solutions to local businesses with Nexstar’s full suite of digital products.
Nexstar Digital products include - SEO, SEM, SMM, CTV/OTT, Display, Online Video, Email, Social, YouTube, Spotify, Pandora, FOX Sports, NBC Sports, Peacock, The Weather Channel App, Weather.com, KTAL News App, Ktalnews.com, and all other O&O Nexstar web properties across the country.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
  • Prospect, qualify, develop, close, and grow new digital advertising business.
  • Identify and prospect new clients while maintaining a healthy pipeline of potential leads.
  • Makes in-person sales calls on existing and prospective clients.
  • Establishes credible relationships with local businesses and their decision makers.
  • Conducting in-depth needs analysis to understand each client's unique advertising goals.
  • Develop and present customized digital advertising solutions.
  • Maintains assigned accounts while developing new accounts.
  • Responsible for order entry, contracts, follow-up and collections.
  • Play a pivotal role in facilitating the creation of client’s ads with our production team.
  • Other duties as assigned.
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
  • Valid driver’s license with an acceptable driving record.
  • Proficiency with computers, telephones, copiers, scanners, and modern office equipment.
  • Proficiency in MS Office products required.
  • Excellent communication and negotiation skills.
  • High level of interpersonal skills to handle sensitive and confidential situations.
  • Self-motivated, goal-oriented, and a strong team player.
  • Detail-oriented with problem solving and analytical skills.
  • Independent judgment is required to plan, prioritize, and organize diversified workload.
  • Must have ability to work with minimal supervision and ability to multi-task.
  • Requires demonstrable knowledge of common digital platforms & ecosystems.
EDUCATION/EXPERIENCE:
  • Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
  • Minimum one year’s experience in business-to-business sales, preferably in digital marketing or the media field.
  • A strong track record of meeting or exceeding sales targets.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
  • High stress, high energy environment with deadline pressures.
  • Some travel may be required on rare occasions.
#LI-ONSITE
OUR COMPANY
With 200 television stations (including partner stations) in 116 markets, Nexstar Media Group, Inc. is the largest TV station operator in the country. But we are more than that. We’re also a technology company. Along with a broad range of broadcast opportunities, Nexstar staffs a growing and diversified digital media operation encompassing content management and mobile platforms, content marketing, targeted advertising products and strategic digital design and advertising operations. From newsroom to sales to operations to digital technology, joining Nexstar Nation offers unlimited opportunities for your career endeavors.
OUR VALUES
We respect our audience, customers, team members and owners. We encourage every individual’s contributions and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communications, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations are local service businesses.
OPPORTUNITY
With markets ranging from small to major, Nexstar has a place for every experience level. Whether you’re just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation.
Apply via:
https://nexstar.wd5.myworkdayjobs.com/nexstar

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