Sr. Director, Sponsorship Sales

New York, NY 10165
Posted on  

Job Description

The Senior Director of Sponsorship Sales will be an integral part of SSG and Tennis Channel in particular. They will be responsible for identifying, soliciting, developing, and negotiating sponsorship opportunities with potential national partners (both client and agency) across Tennis Enterprises, Tennis Channel assets and within the SSG Audio group. Working alongside the Sinclair Sports Group sales team, marketing team, and other business units within Sinclair Inc, the Director's focus is on generating larger partnerships via unique content opportunities and impactful tentpole sponsorships for advertisers across the Tennis Channel and US-based Tournaments airing on the network, in addition to the new portfolio of Audio programs. This position reports to the Heads of Sales at SSG.


Daily Responsibilities will include, but are not limited to the following :

  • Working closely with the Heads of Sales, generating and closing national partnership & branded content sales opportunities for Sinclair Sports Group
  • Collaborate with various Sinclair internal teams (other sales business units, marketing, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities.
  • Partner with third party brands, companies, and vendors to create unique partnership opportunities for Sinclair Sports Group advertisers.
  • Act as an evangelist for Tennis Channel and US-based tournaments, as well as the Audio programs.
  • Cultivate deep relationships with high-level personnel at direct client and sponsorship agency partners.
  • Identify and qualify new client prospects and secure appointments with decision-making personnel.
    • Define strategy, budget, and implementation of campaigns, and KPI's to measure success.

Qualifications :

  • Minimum 7-10 years of experience in Sponsorship Sales (League, Agency or Media Company), preferably with a sponsorship or sports league background.
  • Proven track record of selling/executing integrated client partnerships.
  • Independent self-starter who approaches work in a collaborative way
  • Create and bring innovative ideas to client partners and internal teams.
  • Ability to be a consummate team player and a goal-oriented thinker.
  • Strong analytical and organizational qualities
    • Excellent written and presentation skills

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

The base salary compensation range for this role is $220,000 to $250,000 and commission. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.


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