Associate Director, Search & Social

16 West 22nd Street, New York, NY 10010
Posted on  

Job Description

M&C Saatchi Performance are seeking an experienced and dedicated Associate Director with a passion for digital advertising and expertise in search and social channels. The ideal candidate will support the Client Lead by providing strategic insights, managing high-performing teams, and delivering exceptional results for our clients.


What you'll do:

Strategy:

  • Provide search and social expertise to the Client Lead, ensuring data-driven strategic recommendations.
  • Present insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
  • Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for search and social channels.
  • Be the custodian of your client's advertising presence on digital platforms & the go-to-person on all matters search and social.

Operations and Technical

  • Expertise in search and social platforms
  • Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance
  • Analyse data and deliver insights that adds value for future campaigns
  • Lead briefing process and discussions with media partners.
  • Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
  • Control and improve the quality of the teams’ work output.

People Management

  • Manage search and social team to ensure campaign the team is on target and meeting client expectations.
  • Work with client and planning team to implement all technologies that are required (ex: pixel creation, MMP integration).
  • Be willing to train, mentor and provide direction to team members.
  • Set clear KPIs’ that focus on individual’s key behaviours and areas for improvement.
  • Flags up any serious performance issues immediately and seek help to manage them accordingly.

Other Areas

  • Take a hands-on approach to role, with the necessary digital platform expertise to QC or troubleshoot issues around set up or tracking where necessary.
  • Stay on top of new developments in the industry and readily suggest the new technology and/or beta tests to the client.
  • Meets regularly with media owners to keep up to date with the latest digital trends.

What you'll bring:

  • 8-10 years working within search and/or social channels
  • Media agency experience preferred
  • Experience managing conversion/user acquisition campaigns across both web and app/mobile preferred
  • Hands-on experience managing campaigns across Meta and Google Ads required; experience across TikTok and Apple Search highly desired
  • 3-4 years effectively managing a productive team

ABOUT M&C SAATCHI PERFORMANCE


At M&C Saatchi Performance we're a forward-thinking performance marketing agency committed to delivering innovative and data-driven solutions that help our clients excel in the digital landscape, operating from eleven offices on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected age. And our data-centric, ROI-positive approach, ensures we lead the industry. We are rapidly growing out EMEA business and we are seeking a dynamic Account Director with expertise in digital media buying and planning, along with a flair for business development, to play a pivotal role in this expansion.


WHAT YOU’LL GET


For the right candidate, we will offer a competitive benefits package including: 16 vacation days, 401k match, annual pay reviews, up to 100% coverage for health benefits, flexible working, and WFH opportunities. Salary is dependent on experience but ranges from: $100,000 – $125,000. All candidates must have the ability to work in the US; we are unable to sponsor any work visas for this role.

The M&C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture brought to life through equity with business-wide activity across people, culture, industry and society. As part of this, M&C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

ABOUT M&C SAATCHI GROUP

M&C Saatchi Group is a creative solutions company that connects specialist expertise, fuelled by data, technology, and culture, to help clients navigate, create, and lead meaningful change. The Group operates across five core divisions: Connected Creativity; Passion Marketing; Global & Social Issues; Brand, Experience & Innovation; and Performance Media. Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia. M&C Saatchi Group’s two principles, Diversity of Thought and Brutal Simplicity of Thought, guide how they build teams and solve problems.


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