Director of Marketing

Location

Manhattan

Type

Freelance

Duration

Full-Time

Start

as soon as the right person is found

Salary Rate

$120,000 - $135,000

Description

Our client, a non-profit organization, is looking for a full-time Marketing Director to join their team! This is a full-time staff role, and will be hybrid (3 days onsite in NYC, Tuesday, Wednesday, and Thursday).

The Marketing Director will:

champion audience growth / engagement, and measure success through KPI's including views, plays, streams, and subscribers

enhance membership sign-ups, and newsletter subscriptions

seek out / establish partnerships that broaden their content distribution and audience reach

oversee / optimize Google AdWords and other paid advertising campaigns across social media

use data / analytics to inform overall strategy, and provide training / guidance to other team members on audience engagement, platform management, and analytics tools

prepare reports on audience growth, and engagement trends

The Marketing Director has:

ideally 7+ years of experience in marketing with a background in-house from a non-profit, journalistic / news company, political organization, or other relevant vertical

an interest / focus on politics and / or public discourse

fluency in Google AdWords, and ability to evaluate + improve KPI's

strong experience in digital media trends, and emerging platforms