Director of Growth and Performance Marketing

We are looking for a dynamic Director of Growth and Performance Marketing. In this role, you will report to the GM of playSWEEPS and be responsible for leading an effective marketing team and plan to propel our new business’s growth and performance. You will work cross-functionally to understand our growth needs, act as a company brand ambassador to external partners, and drive revenue and user growth through successful marketing campaigns, including driving cross-promotion from our existing games.

The ideal candidate will possess keen business acumen, outstanding creativity, strong interpersonal skills, a data-driven mindset, and a passion for scaling operations efficiently. In addition, we look for resourceful leaders who can confidently craft multi-faceted growth plans through build, buy, partner strategies.

Duties and Responsibilities

As the Director of Growth and Performance Marketing for playSWEEPS, you will be responsible for:

1. Marketing and User Acquisition

• Manage the entire user acquisition funnel, from integrating new traffic sources and managing campaigns to collaborating with the creative team to develop top-tier advertising creatives.
• Devise multi-prong growth strategies that include cross-promotion, affiliate marketing, paid UA, social and influencer marketing, SEO, SEM, ASO, etc.
• Cultivate and maintain strategic partnerships with key acquisition and affiliate partners to align their efforts with our goals. Hold these partners accountable for their results.
• Recommend build, buy, partner strategies as needed to differentiate and grow.
• Experiment with new creative styles and concepts through rigorous measuring and testing.
• Design and implement A/B tests to optimize revenue potential.
• Work closely with data scientists and analysts to perform in-depth performance analysis and optimizations for our most impactful players.
• Identify and experiment with user acquisition strategies that significantly increase daily active users (DAU) and revenue.
• Team Leadership, Culture and Team Health
• Build and lead an effective Marketing and User Acquisition team that consists of cross-promotion, affiliate marketing, paid user acquisition, social and influencer marketing, and organic user growth talent.
• Embrace the company culture to shape a healthy work environment that enhances employee satisfaction, productivity, and motivation.
• Suggest improvements for employee engagement as needed.
• Respond to employee concerns in a timely manner.
• Advise on the morale and concerns of employees and advocate for their priorities to PLAYSTUDIOS stakeholders and partners.
• Build relationships with industry entities in the relevant space for potential partnerships, events sponsorships, joint ventures, and other value add activities to drive more visibility for PLAYSTUDIOS.

Requirements

• 2+ years of experience in affiliate marketing strategy and execution.
• 10+ years of experience in mobile user acquisition and ad buying analysis at scale.
• 5+ years in leadership positions.
• 2+ years in growing user base in iGaming or Social Casino Gaming businesses.
• Proficiency in managing performance campaigns on self-serve advertising platforms.
• Experience managing Self-Attributing Network (SAN) campaigns.
• Exceptional analytical abilities and meticulous attention to detail, coupled with strong communication skills to effectively convey findings and action plans.
• Advanced proficiency in Microsoft Excel and other data analytics toolset, with aptitude to further develop technical skills.
• Strong logical thinking with a knack for identifying and seizing new opportunities to challenge the conventional approach.
• Skilled in negotiation and capable of persuasively influencing both internal and external stakeholders.
• Ability to work autonomously or collaboratively in a fast-paced, dynamic setting.
• A Bachelor’s degree, preferably in a quantitative discipline.
• Proficiency in English.

Preferred

• Experience with launching and driving user growth for Sweepstakes games.
• Experience with social and influence marketing.
• Experience with SEO, SEM, and ASO.
• Familiarity with SQL, Tableau, or Mode Analytics.
• Experience with AI marketing tools, particularly those that enhance campaign efficiency and personalization.

Benefits and Perks

• 100% health premium coverage for you and your dependents
• 401K match and Restricted stock units
• Flexible vacation policy
• Employee-driven entertainment, happy hours, and team-building events
• Snacks and drinks are available in the kitchen
• Casual work environment

If you're ready to make a significant impact in a role that challenges and excites, apply today and join us in shaping the future of Sweepstakes gaming!

About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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