VP, Brand Marketing

job description

Saks OFF 5TH is the premier luxury off-price destination. In its more than 100 stores in the U.S. and Canada, and online, at SaksOFF5TH.com, the company provides the best names in fashion at an incredible value through its merchandise authority, unparalleled brand access and seamless connection between ecommerce and stores.

What This Position Is All About:

The VP, Brand Marketing position at Saks OFF 5TH is responsible for developing and executing holistic marketing strategies for our flagship off-price business unit. Working across both brick & mortar and digital channels, this individual will drive our omni-channel marketing program and bring campaigns to life across customer touchpoints. Spearhead strategic creative direction and oversight for all brand initiatives, ensuring alignment with business objectives and brand identity. This individual will solidify our brand partnerships strategy, identifying and bridging partnerships with new endemic and non-endemic partners to expand our reach to new customer audiences. This role also has oversight of Saks OFF 5TH's social media channels and creates and executes all strategies in this area to drive sales. Lastly the VP manages a team responsible for coordinating all store-specific marketing strategies, including local partnerships and landlord activations.

Who Are You:

• Strategic leader who is able to both develop a vision for the OFF 5TH brand as well as lead their team to realizing this future vision

• Mix of both “right brain” and “left brain” – can balance being quantitative / analytical while also having an eye for creative and high taste level

• Strong critical thinking and decision-making skills, with an ability to think out of the box

• Ability to tailor presentation of analysis to various audiences

• Strong advocate who can advance the team’s agenda while building relationships with key stakeholders; has a point of view and wants a “seat at the table”

• Possess the business acumen, relationship building, influence, and communication skills to build strong relationships with senior leaders across Saks OFF 5TH and Saks Global

• Desire to participate in a fast-paced environment with rapidly changing priorities

• Passion for e-commerce, fashion, lifestyle, and partnership marketing

• Professional verbal and written communication skills

• Innovative and team-oriented

• Ability to lead and inspire a team

You Also Have:

• Bachelor's Degree required

• Minimum of 8+ years of experience in marketing (preferably in a retail environment across multiple channels)

• Proficiency in Microsoft Office Suite

• Prior experience in strategic planning, sales forecasting, management consulting, financial analysis or related role

• Proficiency in Microsoft Office tools: Word, PowerPoint; advanced Excel skills

As The VP, Brand Marketing, you will:

• Develop a cohesive, multi-channel creative and brand strategy based on customer insights, business trends and company priorities

• Lead a multidisciplinary creative team in generating innovative concepts and designs across various mediums, including digital, print, video, photography, ensuring adherence to best practices, optimal customer experience and data informed optimizations.

• Define and execute OFF 5TH social media strategy, inclusive of creative strategy and brand voice across Facebook, Instagram, and TikTok channels; explore emerging social media channels, social selling

• Lead local marketing initiatives, inclusive of landlord partnerships, tourism strategy and local store events

• Synthesize consumer facing PR strategy and communications, aligning to marco strategy to increase reach and brand awareness.

• Responsible for development of partnership strategies/agency relationships to grow brand awareness and reach new customer audiences

Your Life and Career at Saks OFF 5TH:

• Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to win

• Exposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centers

• Benefits package for all eligible full-time employees (including medical, dental and vision)

• An amazing employee discount and other exciting perks

The pay range for this position at commencement of employment is expected to be between $200,000 and $250,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits), dependent on the position offered. Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.

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Your Life and Career at Saks OFF 5TH:

• Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to win
• Exposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centers
• A culture that promotes a flexible work environment
• Benefits package for all eligible full-time employees (including medical, dental and vision)
• An amazing employee discount and other exciting perks

Thank you for your interest with Saks OFF 5TH. We look forward to reviewing your application.

We believe that our differences not only make us stronger, but also guide our evolution and future growth. All associates are expected to create an inclusive environment free from harassment, discrimination, and bullying.Together, we celebrate, advocate for, and learn from our colleagues, customers and communities to create the best environment to shop and work for all.