Sports Marketing Specialist

Sports Marketing Specialist - NBCU Local, New York

• 1221 Avenue of The Americas, New York, NEW YORK
• Full-time
• Business Segment: Ad Sales

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal Skycastle delivers strategic cross-platform concepts and meaningful branded content creative for advertising partners of the networks of NBCUniversal Local that generate results. We partner with brands and their agencies to create award-winning marketing campaigns that engage both general market, Hispanic and multicultural audiences. Alongside our local and national sales teams, we offer comprehensive creative services, featuring campaign ideation, cutting edge video production for all platforms, branded content, integrations, talent tie-ins, contests, events, comprehensive digital creative production and more.

Responsibilities

NBCU Skycastle is seeking a Sports Marketing Specialist to handle a wide range of duties in support of NBCU Skycastle and the NBCU Local Sales teams. This professional will be based in New York City and will report to the Vice President, Sports and Sales Marketing. The ideal candidate will demonstrate competence in sales marketing, sports marketing and a variety of skills as outlined below:

• Assist Sports Partnerships and Development Sales (SPD) and NBCU Skycastle colleagues with a variety of administrative and creative tasks, including the development of new opportunities around major sports tent-poles, creating sales materials for those opportunities and communicating them to sales teams
• Assist the Skycastle Marketing team with the creation and updating of NBCU Local capabilities presentations, and sales materials for various sports properties including, but not limited to, Olympics, FIFA, NFL, MLB, and NBA
• Support the sales marketing team in creative ideation, as well as developing client proposals, recaps, and case studies
• Update and maintain internal SharePoint sites and presentation archives for NBCU Local Sales Marketing Materials (properties, tent-poles, initiatives)
• Create communications (eblasts, newsletters) to share headlines and sports industry news that will assist in the sales process
• Serve as a resource to station sales marketing leaders, helping them access materials and information

Qualifications

• A bachelor’s degree, preferably in advertising, marketing or related field, or equivalent work experience
• Superior writing and oral communication skills and a sound understanding of television and digital advertising/marketing
• Think creatively, communicate ideas effectively in writing and display those ideas with relevant imagery and an eye for design/layout in engaging and thoughtfully designed PowerPoint materials
• Work collaboratively and manage competing deadlines, taking stress, the expectation of fast turnarounds and constructive criticism in stride
• Manage and prioritize multiple projects across multiple points of contact with strong organizational skills, time management, and attention to detail
• Possess knowledge of the role of multi-platform applications (digital, mobile, OTT/CTV, social media) in marketing campaigns, with a passion for learning more about these platforms
• High degree of proficiency with full Office 365 Suite (e.g. Teams, Microsoft PowerPoint, Word, Excel, Teams, SharePoint, etc.)
• Must be willing to submit to a background investigation
• Hybrid: This position has been designated as hybrid, generally contributing from the NYC office a minimum of three days per week

Desired Characteristics

• General understanding of advertising marketplace across various platforms
• Experience in media marketing and the advertising sales process
• Passion for analytics and data, and ability to synthesize it into an impactful presentation
• Proficiency with graphics program such as Adobe Photoshop helpful but not required
• A positive attitude and the ability to work/communicate effectively with different constituents
• Experience and understanding of sports marketing, rights and athlete talent
• Passion and knowledge of sports in general
• Fluent in speaking and writing Spanish is a plus

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $65,000 - $70,000. 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.