Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.
WFAA-TV, the TEGNA-owned ABC affiliate in Dallas, TX, is seeking a dynamic Marketing & Media Strategist. The Marketing & Media Strategist produces comprehensive advertising plans, develops real-time ad performance dashboards, and compiles thoughtful post-campaign reports. They build strong vendor relationships and coordinate with them when needed on the strategy and at times, execute the campaigns.
The role reports to the Vice President, Marketing.
You'll know you have what it takes to join our team if:
- You are a digital strategist, able to manage every element of a digital advertising campaign.
- You are an ad tech aficionado, able to navigate the "DSP, SSP, OTT, DMA" alphabet soup.
- You embody a commitment to client service by partnering and serving the field of media companies in TEGNA.
- You are a project manager, capable of overseeing multiple campaigns and initiatives simultaneously.
- You are an enthusiast, eager to learn and implement the latest trends in digital.
- You are eager to learn about each market's challenges and how we can build modern marketing plans to overcome them.
- You are flexible and can pivot to meet the market's demands and optimize campaigns to be more effective.
Responsibilities:
- Work with Leadership, Media, Digital, and Creative to formulate media spend and plans, memos, and ad reports.
- Directly build and manage effective, measurable, and successful ad campaigns.
- Communicate ad performance to clients and account teams effectively, translating the advertising alphabet soup into actionable insights.
- Work with the Head of Performance Marketing to help achieve scale and present plans to Vice President, Marketing
- Develop advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
- Contribute to campaign strategy development and inform how advertising integrates with other account deliverables.
- Execute traditional and digital advertising buys. (This includes initiating insertion orders and placing ads programmatically.)
- Monitor campaign performance and communicate recommendations across the leadership, accounts, and client teams.
- Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative.
- Build and maintain strong vendor relationships to ensure CRAFT has access to the latest and greatest ad tech and digital service offerings across the industry.
- Contribute to the business development process when needed, including developing prospective ad strategies.
Requirements:
- Bachelor's Degree and 3-5 years of relevant work experience required.
- Agency experience is preferred, however, not necessary.
- Knowledge and understanding to work with clients' government affairs teams on advocacy-related issues strongly preferred.
- Understanding of the digital advertising ecosystem—a strong familiarity with digital advertising platforms and base knowledge of DSPs, SSPs, OTT, and ad exchanges is required.
- Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail.
- Ability to work successfully in a team environment, as well as independently, and exercise sound professional judgment.
- Experience with some or all of the following: Facebook Business Manager, Google Ads Manager, Google
- Tag Manager, Twitter Ads, LinkedIn Campaign Manager, Snapchat Ads, Google Analytics.
- Experience with Google Data Studio, Supermetrics, Tableau, Power BI, or other data visualization software
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.
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