Content Marketing Manager - CapCut

About CapCut
CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.

Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

Our Team
CapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves. This role is a part of the CapCut for Business team that supports commercial users and businesses to streamline their marketing content production process from beginning to end.

Responsibilities

• Be our Content Marketing Generalist - focuses on strategizing, developing, and implementing highly creative promotional campaigns to promote CapCut products, generate leads, and drive conversions for commercial users and businesses.
• Manage the operational workflow cross-functionally, including leading cross-functional teams, monitoring performance, troubleshooting, and reporting.
• Develop and implement end-to-end lifecycle marketing strategies to engage users at each stage of their journey. Analyze user data to identify trends, segmentation opportunities, and insights to inform GTM strategies.
• Develop and implement unified SEO strategies and best practices across the digital ecosystem that drive long-term sustainable traffic, ranking improvements, and conversions for CapCut's business products and features.
• Support CapCut's business product GTM through user research, product tests, and iterations throughout the product development cycle.
• Create and maintain a content calendar to ensure a consistent delivery of high-quality content; identify and capitalize on relevant major events and tentpole topics to maximize lead-gen and conversions.
• Work with cross-functional partners including Product Management, Product Marketing, Brand Marketing, R&D, Monetization, Content, and User Insights, to ensure functional partners are aligned on key objectives and timelines.

Minimum Qualifications:

• BA/BS degree.
• 5+ years in content marketing, lifecycle marketing, campaign management, or equivalent roles.
• Proven success in SEO, lifecycle or email marketing, content strategy development, and content production.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrate strong abilities to own, manage, and communicate strategy/approach across diverse teams and stakeholders.
• Highly skilled at synthesizing business insights for problem-solving.
• Experience working with international teams across time zones. Self-starter and result-driven.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2