Digital Executive Producer - WSB TV

Position Overview

The Digital Executive Producer at WSBTV in Atlanta, Georgia will manage our digital news content and coverage and oversee our digital operation across all digital channels and platforms. The EP will be responsible for day-to-day decision-making, and will be an expert at story selection, headline writing, social media, SEO, AP Style writing and editing, and breaking news for a digital audience. You should be fluent in at least one CMS and have experience with audience signaling tools.

The ideal candidate has strong people skills and can manage others to drive best-in-class digital news coverage. We aspire to lead in our market and own every story, and you should, too!

Essential Duties and Responsibilities

• This is a writing job. You must excel at breaking news and AP style writing and editing for a digital audience.
• Work closely with other key newsroom managers to ensure a multiplatform approach with all our content.
• Executes live-streaming strategy to encourage viewership on mobile and on other digital platforms.
• Consistently survey our websites, apps, and social platforms to make sure the freshest content including updated headlines and video are included.
• Create digital coverage plans for big news events. Consider how content is organized/displayed, design interactive elements, order graphics, etc. to enhance coverage.
• Ensure all distribution points (push alerts, social media, newsletters, etc.) have correct posting frequency and topic selection.
• Work with talent and/or marketing to develop unique video and social content.
• Work closely with corporate Content teams to leverage engagement tactics such as SEO best practices, interactive content, social media best practices, etc.
• Understand and leverage key analytics to evaluate and drive performance.
• When necessary, train other newsroom staff on digital platforms and best practices.
• Collaborate with other departments including marketing and sales to optimize digital opportunities.

Minimum Qualifications

• Bachelor’s degree in media, digital media or communications.
• Background in journalism with in-depth knowledge of digital platforms including websites, apps, video, social media, etc.
• 5 years of digital news experience
• Strong organizational and leadership skills and demonstrated ability to manage conflicting priorities
• Ability to prioritize and deliver results against a work plan in a fast-paced environment, giving attention to detail even under high pressure situations
• Excellent communication skills, both written and oral
• Must be a team player with a positive “Whatever it Takes” attitude
• Analytical with the ability to evaluate complex data and make recommendations