Digital Content Producer - WSB TV

Position Overview

WSB TV Atlanta is looking for a Digital Content Producer! Do you work effectively across multiple mediums? Do you have a firm grasp on what moves the needle across digital and social networks? Can you combine journalistic know-how with versatile media skills? Digital Content Producers create the original content that is the backbone of our news operations.

A Digital Content Producer is a skilled writer and editor, and an expert in the field of social media, digging for story ideas, and handling breaking news. They operate as an integral member of the content center, but their primary responsibility is to drive results to help us meet analytics-based goals and convert digital users into television viewers.

Essential Duties and Responsibilities

• Gather, create and post content accurately and timely onto digital platforms in support of our digital strategies. These duties include writing web stories, managing placement of content on the website, and posting to our social media channels.
• Constantly monitor web and social analytics and use social tools to make strategic decisions.
• Work with reporters and photographers to gather material that will enhance digital stories.
• Cull social media sites for comments and content to help drive and enhance our editorial process.
• Track story developments, both local and national, and communicate with the newsroom throughout the day.
• Assist assignment editors by fielding phone calls and news tips emails listening to police/emergency scanners for breaking news and communicating with officials as needed to confirm developments.

Minimum Qualifications

• Degree in journalism, communications, or a related field of study
• At least 1 year of solid digital, broadcast or print journalism experience
• Creative and innovative use of social media.
• The candidate should have a degree in journalism, communications, or a related field of study.
• Strong writer with the ability to flourish in a fast-paced newsroom environment
• Knowledge of web content management systems and social media platforms
• Decisive decision maker who can turn stories under strict deadlines