Job Description
Job Description:
The Sales Account Executive generates revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television and digital advertising.
The Sales Account Executive generates advertising revenue by:
- Calling on small, medium, and large businesses and agencies and finding new potential clients; to convince them of the merits of working with ABC4 and Nexstar Digital to deliver great results for their advertising investments.
- Implementing strategies to consistently grow revenue and exceed revenue goals.
- Establishing credible relationships within the local business community and develops new accounts.
- Maintaining assigned accounts.
- Prepare and deliver sales presentations to clients.
- Demonstrate the vast options available to clients and how specific advertising tools will help promote their products or services in the most effective way possible.
- Provide clients with information regarding rates for advertising placement in all media.
- Develop advertising schedules and campaigns in accordance with company pricing and policies to meet client needs and expectations.
- Work as part of an energetic team of sales and support professionals.
- Maintain a high level of public relations in all settings and as a representative of the company throughout the communities we serve.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum 4 years experience in media sales.
- Valid driver’s license with an acceptable driving record and reliable transportation
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Excellent communications skills including writing and presenting proposals.
- Experience with MS Outlook including Word, Excel, Power Point and Teams.
- Proficiency with computing machines and general office equipment
Physical Demands & Work Environment:
Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups at their place of business, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors occasionally in all weather conditions, and work indoors in environmentally controlled conditions.
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