Director, Digital Marketing, Paid Search

Los Angeles, CA
Posted on  

Job Description

Job Title
Director, Digital Marketing, Paid Search
Job Description
As the Director of Digital Marketing you will work with a team of SEM professionals managing the paid marketing efforts for multiple lines of business within the DDM ecosystem. You are passionate about paid search and attentive to industry trends, best practices, and new platform features. This position relies on your ability to work with large data sets and use the necessary tools to structure, clean, and map data allowing you to provide in depth analysis to internal stakeholders and inform future strategy. You will be working with monthly budgets exceeding seven figures and you will need to be comfortable recommending and implementing data backed action plans at this scale. We are looking for a highly motivated individual to join our team and hit the ground running. In this role you are expected to be a hands-on paid search specialist leading your direct reports by example.
Responsibilities
  • Measure the impact and effectiveness of various Paid Search strategies against predetermined team and company goals and use the data to inform future goals
  • Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy
  • Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
  • Utilize your advanced knowledge of Google Ads and Microsoft Advertising’s testing capabilities to design and implement at scale testing of conversion goals, targeting, keyword composition, and creative
  • Stay up-to-date with industry trends, tools, and best practices to keep our SEM strategies cutting-edge.
Minimum qualifications:
  • Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
  • 5 years of experience in managing SEM campaigns.
  • 3 years of management/team lead experience.
  • Experience with Google AdWords, Microsoft Advertising, Google Ads Editor, Microsoft Advertising Editor
  • Excellent written and verbal communication skills with meticulous attention to detail
Preferred qualifications:
  • Experience using SQL (and/or other languages like Python, R, or others) to extract, clean, transform, and analyze large data sets
  • Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed decisions
  • Experience with analytics platforms like Google Analytics, BigQuery, Snowflake, and others
  • Proficiency with data visualization tools such as Looker Studio and Tableau for data analysis, monitoring, and presentation
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing
ddm.hr@dotdashmdp.com
.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
https://www.e-verify.gov/employees
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