Media Analyst Paid Search

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. Were shifting the agency paradigm by putting client success ahead of our own. Weve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary

We are looking for a Media Analyst, Paid Search (Google Ads) whose ultimate objective is to grow and scale the clients paid media accounts through emphasis on volume and/or efficiency.

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: Google Ads, Microsoft Ads, Apple Search, Criteo etc.

• Conduct thorough brand and website audits to understand our clients key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.

• Manage between 12-15 paid search accounts on behalf of Hawke Media clients, with aggregate monthly spends ranging between $25,000 - $500,000.

• Utilize Google Analytics to develop insights and action items intended to increase our clients revenues.

• Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. Google Ads, Microsoft Ads, etc.)

• Monitoring purchased media to ensure that the advertisements appear as planned across high quality publisher sites.

• Compiling weekly, monthly, and lifetime reports with key performance metrics to quantify results and communicate them to the client.

• Own your book of business and communicate with clients on emails and bi-weekly calls.

• Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.

• Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest and engagement from the targeted audience.

• Continuously monitor, identify and improve all three components of the Ads quality Score: Ad Relevance, Expected CTR, and Landing Page Experience

• Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized

• Assure conversion tracking is QAed within the platforms to track all pertinent events within the sales funnel

• Monitor and test campaign Smart bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more.

• Create and implement campaign A/B test experiments to identify optimal campaign settings

• Daily completion of all administrative tasks such as time tracking and Weekly Wins.

• Recording all client-facing tasks and deliverables in internal project management software (ClickUp).

• Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focused on top performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top performing keywords

• A comprehensive understanding of the Google Ads auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives

• 1+ years of related work in media planning, buying, and/or analysis with budgets exceeding $300k annually.

• Strong understanding of Google Analytics

• Proficiency in Microsoft Office Suite and Google Drive.

• Analyzed and reported on digital media accounts and campaign trends.

• Proven track record of retaining paid media accounts in previous experience

• Success in growing and scaling Paid Search campaign budgets in previous experience

• Strong work ethic

• Demonstrated problem-solving capabilities in a client-facing role.

• Professional and respectful demeanor towards internal and external business partners.

• Effective time management in a professional setting.

• Can effectively collaborate in a team environment.

• Integrity and optimism, regardless of the situation.

• Use information, data, and resources to proactively identify and solve problems to get the job done.

• Bachelors degree or equivalent preferred.