Multicultural Audiences Strategy Lead, Prime Video US Hub

• 10+ years in a similar role or domain (e.g. Entertainment, Strategy and/or Multicultural Marketing)
• Experience using data, insights, significant expertise and high judgment to distill diverse inputs from large customer segments and stakeholders to set a vision and design the right long-term solution
• Experience developing strategies that have high, quantifiable business impact
• Experience solving complex problems and managing through ambiguity
• Experience influencing without authority and developing strong cross-functional relationships

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, Mr. and Mrs. Smith and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

US Prime Video (PV) is on a mission to be customers’ must-have video service and first-choice streamer. We achieve this aspiration by offering premium exclusive content and the broadest selection of movies and TV shows from any digital streamer, discovered with ease within an unparalleled personalized experience.

Key to driving Prime Video’s future growth is increasing engagement with multicultural audiences. The PV US Hub team is looking for a passionate, analytical, and big thinker to deliver thoughtful, long-term business strategies that grow and deepen engagement with PV US’ multicultural audiences. As the Multicultural Audiences Strategy Lead, you will partner cross-functionally (marketing, social, programming, PR, finance, ad sales, product teams) to ensure Prime Video, as a streaming platform, develops and executes an authentic, consistent, data-driven, and effective approach to attract and engage multicultural audiences. You will build consensus on the strategies you develop, bring those strategies to Prime Video leadership, as applicable, and then be responsible for implementation and tracking the effectiveness of those strategies.

Key job responsibilities

• Lead development of the holistic, longitudinal business strategy to grow and deepen engagement with PV US’ multicultural audiences.
• Partner with finance/analytics teams to build out data infrastructure required for reliable and actionable audience segment level reporting.
• Own program management of US PV’s multicultural audiences go-to-market strategy. This includes developing and securing buy-in for a data-driven audience growth strategy, documenting relevant workstreams across Amazon, and creating and implementing tracking and reporting mechanisms.
• Identify, track and report on audience segment level growth and engagement key performance indicators.
• Leverage internal and external research to share actionable insights with partner teams on how to best serve PV’s multicultural audiences (e.g. cultural nuances to reflect in marketing campaigns or new product features, content/offer type preferences, etc.).
• Partner with Studios, PR, marketing, creative, programming, social and merchandising teams to identify go-to-market synergies and new opportunities (e.g. event sponsorships, talent partnerships) to amplify existing marketing campaigns and/or drive overall audience segment growth.
• Partner with merchandising, product, and international teams on growth experiments across Amazon’s owned & operated (O&O) properties and on relevant new product features (e.g. creative optimization).

About the team
The PV US Hub team sits at the heart of Prime Video US' business, with ownership of PV US' biggest and most important business strategies. We look across all PV lines of business (SVOD, Channels, Sports, TVOD, FAST) and take a business-line agnostic approach to meet/exceed the PV US P&L targets with strong cross-functional partnership with other Amazon teams. You will be joining a team with high visibility to Prime Video leadership and with high impact to the business.

• Bachelors Degree
• Experience developing and executing strategies, with quantifiable business impact, to grow multicultural audience segments in a consumer-facing industry
• Experience working with product and tech leaders to influence a product roadmap
• Experience managing a marketing budget or P&L

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $125,500/year in our lowest geographic market up to $268,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.