Senior Director, Brand Management

Los Angeles, CA 90010
Posted on  

Job Description

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

Our Mission

We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role


Lead the general management and P&L for our portfolio. Lead development of the brand vision, strategy, positioning and assortment architecture for our business vertical. Lead the strategic product pipeline partnering with R&D as well as drive disrupting go-to-market launch campaigns for continued vertical growth and development.

  • Drive the vision for a specific category and develop short & long term strategies and marketing plans to meet and exceed company growth goals
  • Lead the multifunctional team to deliver the execution of plans successfully
  • Lead the brand category positioning and portfolio assessment to win with consumers in this segment
  • Manage the current business, P&L, lead annual business/action planning process and go-to-market strategies for new product launches
  • Build plans to ensure the category is a margin engine driver for the company and consistently delivers on revenue and profit targets through business planning
  • Continue to improve processes to maximize efficiency, productivity and to deliver in market results
  • Identify consumer insights, developing/testing concepts with consumers and partnering with the multifunctional team to create sustainable pipeline of innovation for next 3 years
  • Integrating online & traditional media to build brand equity and drive sales with target audiences; strong understanding of how to use e-commerce/direct to consumer, social media & latest tech to drive consumer engagement and be disruptive online
  • Provide continuous coaching and performance feedback to fully develop and grow the marketing team

Benefits & Perks

We offer a competitive benefits package including comprehensive health and wellness coverage, 401k with company match, wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products. We value work-life balance and offer a generous and flexible vacation policy. Thinking about adding little ones to your family? Honest offers generous maternity and paternity leave. We love the furry kids too and offer pet insurance so your companions are well taken care of.


California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 ("CCPA"), The Honest Company, Inc. ("Honest" or "us" or "we") is required to inform California residents who are our job applicants or prospective talent (together "job applicants" or "you") about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect. We may collect the following categories of personal information about our job applicants, who are California residents:

  • Name
  • Signature
  • Social Security Number
  • Email and mailing address
  • Telephone number
  • Education
  • Employment history

How We Use Job Applicants' Personal Data. We use and disclose the personal information we collect for our business purposes. These business purposes include, without limitation:

  • Processing evaluating your application to determine your qualifications for the role to which you've applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
  • Other business purposes as identified in the CCPA, which include:
    • Auditing related to our interactions with you;
    • Legal compliance
    • Detecting and protecting against security incidents, fraud, and illegal activity;
    • Debugging;
    • Performing services for us, such as analytics;
    • Internal research for technological improvement; and
    • Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

Contact Us. For questions or concerns about our Privacy Policy, please contact us at privacy@honest.com.