Senior Strategist

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com .

We’re looking for a Senior Strategist to join our NYC or LA office—someone who deeply understands how to unlock consumer insights and connect them with cultural and industry trends to develop inspiring, effective strategies.

In this role, you'll develop consumer-centric strategies across multiple channels, ensuring all touchpoints work together to meet client goals while delivering an excellent user experience. You'll shape integrated communications plans and messaging strategies that drive engagement and impact.

What You’ll Do

• Transform observations and truths into compelling, original insights.
• Be the go-to expert for quick-thinking POVs on platforms, industries, and client needs.
• Work closely with creative teams to develop ideas and ensure work aligns with strategic goals—providing clear, actionable feedback.
• Bring consumer insight and platform expertise to every discussion.
• Demonstrate thought leadership in digital and social platforms, identifying trends and opportunities.

What You Bring

• 4-7 years of experience developing integrated brand strategies.
• Experience working with tech or lifestyle brands preferred.
• Creative agency experience leading social and digital strategies across diverse consumer brands.
• A collaborative mindset and proven ability to provide logical, strategic guidance that fuels creativity.
• A passion for new business and a drive to create standout, culture-shaping work.
• Independence, curiosity, and a deep appreciation for cultural trends.
• A commitment to excellence —willingness to go beyond standard hours when needed, proactively addressing challenges, and keeping a pulse on emerging platforms and trends.

Standout Qualities

• A passion for internet culture and active engagement with digital communities.
• An instinct for spotting emerging creators and trends before they hit the mainstream.

At Wasserman, we believe authentic cultural understanding drives the best strategic work. We’re looking for someone who doesn’t just study internet culture—they shape it. If you have a sixth sense for where the creator economy is headed next, we want to hear from you.

Base salary range: $100-120K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.