Senior Strategist - Obsidianworks

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Agency Overview:

160over90 is owned by Endeavor, one of the biggest names in culture and entertainment in the world. The creative department here is like that of any other agency but we aren’t bogged down by dated holding company models and we aren’t owned by a consulting firm. Our connection to Endeavor is our unfair advantage, helping us connect brands to culture through sports, music, film, and fashion like no other. The ideas are boss, able to be taken to the world in whatever way they work best via advertising, branding, social media, PR, experiential, digital and more.

In June 2021, 160over90 partnered with Obsidianworks, a culture-powered marketing agency co-founded by actor and producer, Michael B. Jordan, and Chad Easterling, purpose-built for a more inclusive era of brand storytelling, The agency focuses on cultural connectivity through brand strategy, digital and social impact. Together with 160over90, the agency works with brand and talent partners to identify opportunities, create, and execute innovative and culturally resonant campaigns and activations, and connect with multicultural consumers in diverse communities.

This role will fully support Obsidianworks.

The Role and What You’ll Do:

First and foremost, you’re serially curious; about brands, about people and the world around us. How all of it is changing and evolving. Simply put, you love to ask (and understand) why.

You’re plugged into culture; interested, intrigued and inspired by the now and next. You appreciate the value of others. We don’t expect you to know everything but to appreciate it’s a team effort. It’s the collective that gets us to bigger and better; that gets us to wow and have clients say, “I never thought of it this way before.”

You always give a damn. About the client, the agency, the people and the work. Your job is to inspire and energize creative teams, this comes from passion as much as it does from process.

Success in this role requires the intellectual curiosity to dig into cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. But above all else it requires the desire to learn and to stretch yourself and those you work with, clients and colleagues alike.

The compensation range for this role is between $90,000 - $125,000

Responsibilities:

This role is located within one of our “hub” offices, working into a Director of Strategy. As such responsibilities cover the following:

• Support – and sometimes lead – all aspects of the strategy process, from research and analysis to insight and creative brief development.
• Develop brand positionings, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution.
• Present creative briefs and strategic solutions to internal and external audiences.
• Serve as a thought leader on client and category dynamics as well as emerging consumer and cultural trends.
• Partner with internal account and creative teams to ensure strategic alignment throughout projects.
• Assist with new business opportunities, as required.

We’d Love If You Also Have These:

Whether you’re a loud force of nature or a quiet powerhouse, we don’t care. But you must bring confidence and perspective to all you do.

• 5+ years of strategy experience at creative and/or specialist agencies (experiential/pr/digital, partnerships etc.).
• Excellent written and verbal communication skills, with the ability to develop a clear, compelling POV that sells strategy (internally and externally).
• Experience with a variety of research tools and methodologies.
• Experience with focus groups and IDIs.
• Ability to translate research and data into meaningful insights that inspire big ideas.
• Solid understanding of the tools and frameworks that support brand, partnership, and cultural marketing strategy development.
• Good portfolio of proven strategies that inspire and instigate great work.
• Entrepreneurial spirit required to thrive in an exciting growing agency yet within the large, often complex and definitely atypical organization that is Endeavor.
• Passion for and/or multicultural agency experience is a plus.
• Bilingual is a plus.
• As for your qualifications, we care more about you, your attitude and approach than your school.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum :

$68,640 annually

Hiring Range Maximum:

$0 annually