DIRECTOR OF VIDEO PRODUCTION

An online portfolio will be required as part of the recruitment process for this position. Please include a link in your resume or be prepared to share a link when the University Advancement Recruiting office reaches out.

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement. Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support.

The mission of University Marketing & Communications (UMAC) is to lead branding, marketing and communications efforts that advance the reputation, resources and relationships of the University. This starts with creating a culture of belonging within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.

University Marketing & Communications has an exciting opening for a Director of Video Production. This is a full-time, permanent position.

The Director of Video Production leads University Marketing and Communications’ efforts to produce engaging, high-quality video content that supports the University’s priorities and enhances its brand. Reporting to the Executive Creative Director, this role oversees the full lifecycle of video production — from concept development to delivery — while ensuring storytelling excellence, efficient resource management, and alignment with strategic goals. The Director manages a talented team of video creators, collaborates with stakeholders across the University, and contributes to advancing equity and inclusiveness in all video projects.

What You Will Do:

Team Leadership (40%)

Supervise and mentor a team of video content creators, fostering a positive, inclusive, and innovative work environment.

Provide professional development opportunities, encourage growth, and build a collaborative team culture.

Manage project and team budgets, allocate resources effectively, and ensure the timely delivery of projects.

Establish and maintain processes and standards for video production quality and ensure alignment with the University’s brand values and storytelling goals.

Build and maintain a pipeline of freelance videographers, editors, and production teams to scale resources, as needed.

Creative Leadership and Strategy (35%)

Partner with the Executive Creative Director and stakeholders to define project scope, objectives, and success metrics.

Develop creative concepts and video strategies that align with UMAC’s broader communications and marketing objectives.

Oversee the production of diverse video formats, including promotional campaigns, YouTube series, event coverage, and social media content.

Present creative proposals to stakeholders and guide the team in implementing feedback.

Provide art direction and apply cinematography expertise to guide the aesthetic quality and visual storytelling of video projects.

Establish and uphold video production standards for the University, guiding consistency in quality, style, and branding across all video projects.

Outline multi-year video strategies that support branding and institutional priorities, such as enrollment growth, donor engagement, or community outreach.

Explore innovative storytelling formats, including interactive media, augmented reality (AR), and 360-degree videos.

Implement video optimization strategies for various platforms to maximize engagement and reach.

Production and Post-Production Management (15%)

Coordinate pre-production logistics, including location scouting, permits, equipment rentals, and talent release forms.

Direct and manage production crews, ensuring adherence to schedules and technical specifications.

Oversee post-production workflows, including editing, sound design, and final delivery, ensuring all assets meet technical and creative standards.

Incorporate advanced production techniques such as drone footage, motion graphics, and live streaming for dynamic storytelling.

Oversee the organization, cataloging, and maintenance of a comprehensive library of video assets to ensure accessibility and consistency for internal and external use.

Ensure all video content meets ADA compliance standards, including captions, transcripts, and audio descriptions.

Oversee proper use of licensed music, footage, and graphics to ensure compliance with legal standards.

Other duties as assigned (10%)

Contribute to cross-disciplinary initiatives and special projects within UMAC.

Stay informed on emerging trends and technologies in video production to maintain the UW’s competitive edge.

MINIMUM REQUIREMENTS

Bachelor’s degree and five years of professional experience in video production, digital content creation, television, or film.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

What You Bring:

Expertise in video production, including lighting, audio, and cinematography.

Demonstrate strong art direction and cinematography skills to craft visually compelling and brand-aligned video content that resonates with diverse audiences.

Mastery of storytelling techniques across multiple formats and platforms.

Proven ability to develop and enforce video standards to maintain brand consistency and elevate production quality.

Proficiency in multimedia editing and post-production software, such as Adobe Premiere, After Effects, and Photoshop.

Ability to use video analytics to refine strategies and maximize audience engagement.

Experience producing content for diverse audiences, with a focus on equitable and inclusive storytelling.

Experience in TV spot production, commercial video and documentary storytelling, YouTube content creation, or network TV promotions preferred.

Demonstrated ability to manage complex projects with tight deadlines.

Familiarity with production management tools (e.g., Asana) and processes.

Proficiency with Microsoft Office.

Strong leadership skills with a proven ability to guide and develop creative teams.

Excellent communication and interpersonal skills, with a commitment to collaboration and inclusivity.

What You Can Expect:

Cubicle/open workspace environment which may result in additional or higher levels of noise and visual distractions.

Some evening and weekend hours are required, as necessary.

Some local travel required for on-location shoots or meetings.

Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you log into your “My Jobs” page. If you choose to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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