Job Description
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience using data and metrics to drive improvements
- Experience managing or working within cross-functional marketing and creative teams
We are seeking a Media Manager to lead integrated media strategy, planning and buying for Prime Video. Your focus will be driving innovative and effective media campaigns for Amazon Original Series and Movies – developing and executing strategies across a robust mix of channels including, but not limited to, television, digital, social and out-of-home. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising.
The successful candidate will be a blended balance of media strategist, innovative thinker, project manager, relationship builder and analyst. They will be comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders including creative marketing, social, legal, events, PR and outside agencies and injecting thoughtful media perspective into the decision-making process. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.
Key job responsibilities
- Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.
- Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
- Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
- Build storytelling materials that outline audience-led media strategies and be able to present confident and concise media recommendations to senior leaders and talent.
- Develop test and learn scenarios to continue to innovate and accelerate media performance.
- Manage budgets and timelines for media campaigns.
- Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
- Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
- Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media.
- Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
- 6+ years of professional non-internship marketing experience
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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