VP, Communications & Content

Responsibilities:

• Help us strategically shape and build this new category at the intersection of multiple sectors and multiple audiences with brilliant ideas and storytelling.
• Plan, develop, implement, and evaluate a strategic communications plan including PR announcements, editorials, and press pitches, social media across Resilience’s main audiences in insurance and cybersecurity.
• Create and manage our content strategy and calendar to engage prospects, broker partners, and market leaders across paid, owned, and earned channels.
• Identify, write, and edit editorial content and press requests that engage our audience segments and lead to measurable action across our channels.
• Manage our PR agency partners in the US and UK / Europe day-to-day to drive measurable results.
• Work with our senior leaders (influencers) to build their profiles as thought leaders by identifying speaking, award, social, and interview opportunities.
• Act as chief spokesperson for press, blogs, events, webinars, and editorial content where relevant.
• Travel for events, off sites, and meetings as required (up to 20% anticipated).
• Track and measure data on the level of engagement of our PR activities to understand and enhance its impact to our business.
• Build relationships and brief members of the press and industry thought leaders on Resilience's solution and accomplishments.
• Ideate and develop creative ideas for pitching to members of the press, industry and broader market leaders.
• Work with our company’s product managers, product marketers, sales, and senior executives to develop high-level messaging, talking points, press releases, blogs, speeches, and webinars that generate results.
• Become obsessed with audiences—how they think and what will change their minds. Study them so that you can write for them. Do the hard work so they don’t have to.
• Support a fast-moving team with strong written content and a bias toward execution.
• Continually seek creative opportunities to push our brand story and personality through paid, owned, and earned channels.

Qualifications:

• 15+ years of relevant experience as a communications professional, including significant experience in the cybersecurity, cyber insurance, cyber risk, or cyber policy spaces.
• Proven experience engaging directly with members of the press and customers, through a variety of mediums
• You have a highly collaborative style and experience developing and implementing communications strategies that are flexible enough to adapt to changing startup requirements.
• You have excellent writing/editing and verbal communication skills with comfort speaking to a large audience online or in-person.
• You have a strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
• You have high energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
• You bring a sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
• You are eager to brainstorm and create new content ideas to grow brand awareness through compelling communications campaigns.
• You are comfortable working independently in a hybrid work environment, managing a team of PR contractors and content requests from Marketing and other departments.
• You have an ability to independently research and quickly understand unfamiliar topics, issues, and technical concepts.
• You have meticulous attention to detail, quality, and accuracy.
• Bachelor's degree; or applicable work experience.
• Examples of earned media, thought leadership, on camera work, or written editorials are required.