Director, Brand Partnership Engagement

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Summary: The Brand Partnership & Engagement team is looking for a highly motivated, strategic leader to drive effective usage of our 90+ partnerships and $100M+ investment of local and national deals across key consumer passions. This individual will be responsible for managing and building creative engagement through sponsorship activation, in-venue experiences & creative, on-site activations, experiential marketing, content creator activations, earned media, industry relevance, community engagement & more. The mission of the Brand Partnership and Engagement team is to connect consumers deeper to what they love through innovative and strategic partnerships that put our brands on the “Big Stage” and provide moments of high engagement. The Director of Brand Partnership Engagement will be a crucial role to accomplish this mission. This role will report to the VP, Brand Partnership and Engagement. One Direct Report @ the Management Level Standard First Shift

Job Description

Core Responsibilities:

• Build strategic creative plans that allow us to execute prominent and consistent awareness of our shared equity with partners via an effectively managed brand partnership portfolio
• Lead the creation of multi-sensorial experiences that have cultural breakthrough and build emotional connections
• Prior to all program launches ensure that post launch measurement plans are in place to articulate how our efforts are driving brand and business objectives
• Serve as the Brand Partnership Marcomm lead for all partnership creative usages and executions, working closely with our advertising, retail, creative, brand strategy, programming, partnership management, division and agency teammates.
• Lead creative engagement plans across our entire portfolio including national sports partnerships, local sports/venue creative, gaming creative execution, media partnerships, multi-cultural partnerships & more.
• Cultivate and steward all Brand Partnership related creative, including the building of a Partnership Engagement Plan of Record.
• Lead a team that represents the Brand Partnership team across all campaigns with potential integrations across retail, IMC/advertising, editorial, experiential and internal/external communications.
• Stay knowledgeable on partnership integration best practices, including understand competitive integrations and general best practices.
• Subject matter expert regarding shared IP usage rights by working closely with other members of Brand Partnership team on how to maximize the totality of our partnership portfolio
• Serve as key member of the Brand Partnership senior leadership team
• Responsible for building an experiential strategy and implementation plan across physical and digital executions, inclusive of direct partnership access but also across brand campaigns
• End-to-end responsibility around content creators, including selection, management & engagement
• Other duties and responsibilities as assigned

Requirements

• Bachelor’s degree in marketing, Business, Media, or a related field
• Extensive experience in creative strategy, partnerships, and business development, preferably within the media or entertainment industry
• Proven track record of leading high-performing teams and managing large-scale partnerships required
• Exceptional communication and interpersonal skills, with the ability to build and maintain credible relationships with high-profile partners
• Ability to handle a high volume of projects simultaneously, keeping pace in a quickly moving department
• Ability to excel in an ever-changing environment
• Diligent and resourceful critical thinker who maintains a strong sense of ownership and accountability
• Excellent written and communication skills; extraordinary attention to detail, keen organizational and analytical skills; proactive self-starter who shows initiative
• Team player; can-do attitude; willing to jump in and out of multiple assignments as needed

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing; Partnership Activation; Partnership Strategy

Salary:

Pay Range: This job can be performed in Colorado, and Denver Campus with a Pay Range of $139,963.93 - $209,945.89

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +