Sr. Director, Brand Activation

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…while having a lot of fun along the way. Working at Vuori, our goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community.

Job Description

The Senior Director, Brand Activation will lead our brand's outreach efforts across multiple channels including influencer partnerships, sports marketing, brand events, PR, and social media. This role will be responsible for developing and executing innovative marketing strategies that drive brand awareness, engagement, relevancy and ultimately fuel brand heat. This is a highly collaborative role that will partner closely with brand strategy, creative & production teams to ensure alignment with overall brand objectives and goals.

Qualifications

What you'll get to do:

• Develop comprehensive marketing activation strategies aligned with overall brand and seasonal objectives, focusing on brand events, PR, entertainment, social media initiatives, influencer partnerships, and sports marketing.
• Partner with Brand Communications lead to ensure alignment across brand activation plans to brand & product marketing seasonal strategies.
• Drive integration across all activation pillars – ensuring aligned communications that drive powerful consumer connection & amplify our investments.
• Conceptualize, plan, and execute impactful brand events and activations that resonate with target audiences and enhance brand perception.
• Develop and oversee PR strategies and campaigns to build positive brand awareness and manage the brand's reputation effectively.
• Drive organic social media strategy and content creation, leveraging platforms to engage with consumers, drive traffic, and enhance brand presence online.
• Develop and nurture relationships with key influencers, creating partnerships that align with brand values and business objectives to amplify brand messaging.
• Develop and execute sports marketing strategies and partnerships that enhance brand visibility and resonate with sports enthusiasts and relevant communities.
• Utilize data analytics and insights to measure content performance, optimize strategies, and continually refine content efforts to achieve engagement, conversion, and ROI goals.
• Mentor and lead a high-performing marketing activation team, fostering a culture of creativity, collaboration, and continuous improvement.
• Stay informed about industry trends, competitor activities, and emerging technologies in content marketing to identify opportunities for innovation and differentiation.
• Manage budgets, timelines, and resources effectively.

Who you are:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred.
• Minimum of 12+ years of progressive experience in marketing activation, brand events, PR, social media, influencer, and sports marketing, with at least 5 years in a leadership role.
• Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results.
• Demonstrated success in developing innovative marketing campaigns and activations that capture consumer attention and drive engagement.
• Strong leadership and management skills with experience in leading and developing high-performing teams.
• Proficiency in analyzing data and metrics to inform decision-making and optimize marketing strategies.
• Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to stakeholders at all levels.
• Deep understanding of current trends, best practices, and technologies in marketing, brand activation, social media, influencer, and sports marketing.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $240,000 per year - $260,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.