Marketing Automation Specialist

The Team:

Luminate is looking for a Marketing Operations Specialist (Marketo) to join our marketing team. You will be responsible for developing and implementing email campaigns, landing pages, and forms using Marketo. You will manage Marketo programs and assets, and work with marketing and sales teams to design and test lead nurturing programs that support demand generation and revenue targets.

This is a hybrid position (4 days in office, 1 days work from home) based in Los Angeles, CA.

The Role:

• Manage an integrated MarTech stack across various technologies (Marketo, SalesForce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, ClearBit, etc.)
• Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messages
• Knowledge and hands-on development experience working with Marketo, WordPress, Salesforce, HTML, XML, JavaScript and Flash
• Strong communicator comfortable project managing marketing campaigns and initiatives
• Experience developing and executing email campaigns, including tracking and optimizing campaign performance
• Experience developing Marketo landing pages that collect prospect metadata that feeds into Marketo and Salesforce.
• Understanding of email best practices, A/B testing, SEO, and domestic and international regulations\
• Stay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goals
• Additional projects as assigned

Who you are:

• 3+ years of experience in Marketo development and implementation
• Expert proficiency in Marketo & Salesforce (development and use)
• Strong skills in Google Analytics, Wordpress, HTML, CSS, and JavaScript
• Experience with integrating Marketo with other marketing automation tools and CRMs
• Ability to code graphics directly in Marketo
• Knowledge of best practices for email marketing and lead nurturing
• Excellent communication and collaboration skills to work with cross-functional teams, various stakeholders, and executives
• Analytical - able to carefully measure all initiatives, build campaign dashboards, and present results
• Experience in A/B testing and data analysis with the ability to develop actionable insights
• Marketo Certified Expert / Salesforce Marketing Cloud Developer

We would be over the moon if you have experience or skills specifically in:

• • Degree in Marketing, Computer Science, or a relevant field of study

What makes us shine:

• Our People! We are music fans and gamers, film buffs and social scrollers, technologists and subject matter experts, scientists and developers and analysts who take immense pleasure in making sense of the data that drives entertainment, so everyone can get paid and more art can be made. That's why we do what we do.
• 100% paid for Medical / Dental / Vision Insurance, 401K with matching, and Employee Assistance Program (EAP)
• Hybrid Work - 4 In-Office Working days (Monday, Tuesdays, Wednesdays, Thursdays) with flexibility to WFH when needed
• Flexible Time Away / Time Off - You are empowered to do the things you enjoy outside of work too
• Community! - Participate, create, or develop our employee clubs, affinity groups and 2% Volunteen initiative which allows you to take paid time off to volunteer within your community
• Family Planning Assistance and Parental leave for all partners
• LGBTQ+ medical benefits and more!

For candidates based in California: Our base salary range for this position is $90,000 - $122,000 . We consider your skills and experience, what similar jobs pay at companies of our size, and ensure fair pay among colleagues. Final base salary offer amounts are determined by factors including your experience and expertise. In addition we are proud to offer additional perks and benefits that contribute and complete our total compensation package. Luminate reserves the right to change our compensation bands at any time.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.