US Editorial and Marketing Manager

New York, NY
Posted on  

Job Description

Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
  • Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
  • Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
  • Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: US Editorial and Marketing Manager
A little bit about our team:
Topsify, a Warner Music Group sub-brand, is the destination for exceptional music playlists, content and streaming innovations, and strategies spanning global hits to new releases across all genres.

Topsify builds data-driven playlist strategies to bridge the gap between artist marketing and streaming revenue, driving global fan engagement and enabling discovery for WMG artists. By integrating dynamic and fixed playlists into global campaigns, we ensure consistent streaming success, growth and revenue for our artists.
Your role:
You will be responsible for all aspects of Warner Music US Topsify playlist strategies across dynamic and fixed, including curation of fixed and dynamic products, label relations, marketing and promotion across all major streaming platforms.
You will be responsible for the curation and creation of our US and Global profile playlist suite and developing finely tuned cross-platform marketing strategies to grow and amplify our lists and artists. Identifying trends, monitoring track and playlist performance and collaborating with our US labels, social media and commercial teams will be critical to the success of this role. You will also be responsible for managing a junior member of the team who will assist across the US editorial suite. Your team will shape and communicate best practice across the US business. You will be working in a fast paced environment cross-functionally across the business.
This is a leading role at the forefront of streaming strategy and playlist marketing, providing you with opportunities to collaborate with diverse talent from across the business in a position at the cutting edge of digital marketing and brand innovation in music.
Here you’ll get to:
  • You will create, execute and continually develop playlist strategies that delivers meaningful streaming impact for WMG artists with an innovative approach to artist & release led campaigns
  • You will be responsible for meeting US streaming and revenue goals
  • You will curate a full suite of playlists across all genres, mood and seasonal spaces
  • You will deliver fixed playlist products through our internal pipeline meeting delivery targets
  • You will lead cross-platform playlist development to diversity and increase revenue and enhance playlist value
  • Develop consistent playlist marketing strategies across WMG US by producing creative and engaging marketing and advertising campaigns that increase the value of our playlists to surpass competitors
  • You will represent the Topsify team in numerous internal and external meetings, leading the playlist strategy and guiding the key stakeholders on execution in the US.
  • You will collaborate with DSP Account Management leads and label marketing teams to develop programs that achieve artist development goals and are complementary to label objectives
  • You will guide playlist programming and develop unique playlist experiences for a broad range of listeners, from superfans to casual
  • You will partner with tastemakers and curators to expand the reach and credibility of our playlist ecosystem
  • You will develop solutions for playlist marketing & programming coordination across WMG US that complements global strategy
  • You will identify and leverage new consumer demographics and trends for playlist/ streaming user reach
  • You will collaborate with creative, strategy, audience and media teams for integrated campaigns that maximize audience data, consumer reach and exposure for playlists/artists
  • You will establish and communicate best practice process for Warner US playlist strategy
  • You will work with The Commercial Department’s Research & Analysis Team to create and communicate commercial analytics reports
  • Manage a junior member of the team who will assist in playlist curation, fixed product deliveries and more.
About you:
  • 5+ years experience in music editorial/playlisting, with experience building US playlist strategies
  • 4+ years experience in US marketing across music, consumer and lifestyle
  • Deep understanding of digital content and all streaming platforms, including but not limited to Spotify, Apple Music, Amazon, Deezer, etc.
  • A deep understanding of streaming analytics tools, along with the ability to use them effectively in analyses
  • Background in the streaming landscape, audience development, digital advertising and music trends
  • Extensive knowledge of music styles and genres, new and catalogue
  • Ability to combine data with experience to develop curation and marketing strategy
  • Experience managing people and projects simultaneously while meeting strict deadlines
  • Have excellent communication and relationship skills
  • Experience working effectively both as part of a team and autonomously
  • Basic understanding of design tools like Photoshop, Canva, Adobe, etc.
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Onsite
Effective October 1st 2023, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
Salary Range
$60,000 to $68,640 annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2023 Warner Music Inc.
Links to relevant documents:
2024 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf

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