Senior Director, Brand & Communications Strategy

New York, NY
Posted on  

Job Description

Storyful is an equal opportunity employer
Job Description :
Senior Director, Brand & And Communications Strategy (External)
Location: New York City
Hybrid: in office three days/week
About Storyful:
Storyful, a News Corp company, is a global leader in social media news and intelligence
reporting. We harness data from across the digital and social media landscape to provide
trusted, cross-platform content and context in a complex online information environment.
Storyful Intelligence:
We help partners understand the attitudes, behaviors, and emotions shaping the world. Our
mission is to provide intelligence-driven marketing and communications strategy to
business leaders by delving into the nuances of social and digital media intelligence.

Role Overview:
You will be at the forefront of Storyful’s strategy expansion, blending deep expertise in data
and insights with strategic brand communications experience. This role will be pivotal in
supporting our new client growth efforts by directly influencing how we deliver data-driven
strategies and building our reputation as a strategic partner to brands.
You will use your deep expertise in brands and communications strategies and research
modalities to revolutionize Storyful’s foundational Intelligence offering into a holistic brand
strategy offering, shaping client branding, messaging, and media presence

Key Responsibilities
  • New Business: Drive new client growth by developing strategic insights and
persuasive client communications strategies.
  • Brand & Communications Strategy Development: Collaborate with the Storyful
Intelligence team to create and implement data-driven communications strategies,
including positioning, messaging, risk mitigation, and thought leadership.
  • Client Relationship Conversion: Tap into existing clients and prospects in client
organizations to serve as a trusted advisor who can combine insights with creative
brand strategy to drive success.
  • Strategic Storytelling: Deliver rich, innovative strategy presentations, leveraging deep
experience in corporate and technology for audience analysis, competitor research,
sentiment tracking, and market trend forecasting, to inform client internal strategy
and external campaigns.
  • Earned Media & Brand Reputation Insights: Provide insights into digital and earned
media trends and brand reputation to help clients increase visibility and strengthen
their market position through data-informed strategy.
Qualifications
  • Experience: 7-12 years of experience leading brand strategy and research teams from
a top-tier communications agency or consulting firm. Extensive experience driving
new business and building organic growth recommendations.
  • PR/Brand Strategy Expertise: Proven experience in using innovative research tools to
deliver relevant data-driven insights for client communications strategy, including
audience journeys, positioning, and PR and media planning.
  • Data & Analytical Expertise: Excels in both qualitative and quantitative research
methodologies, including market trends, sentiment analysis, competitive intelligence,
and consumer insights.
  • New Business Acumen: Extensive experience in successfully leading business
development efforts, helping shape pitches and strategies to acquire new clients.
Offer a proven ability to drive new business with data-driven insights that influence
brand decision-making.
  • Earned & Social Media Leader: Authority in social and earned media platform
behavior, including how to measure brand reputation and leverage media channels
to enhance brand visibility.
Why Join Storyful?
  • Impactful Role in a Growing Consultancy: Take a leadership role as Storyful expands
its global brand consulting capabilities and play a key role in shaping how we deliver
innovative, data-driven brand solutions to new clients.
  • Collaborative & Creative Environment: Work with a dynamic, cross-functional team
of creative, and strategic data experts, focused on delivering exceptional work.
  • Strategic Influence: Your insights and leadership will have a meaningful impact on
the direction of Storyful Intelligence and the success of our clients and brand
communications.
  • Professional Growth: Ample opportunities for growth and development in a fast-
paced, high-impact environment, with leadership opportunities as Storyful continues
to grow.
  • Competitive Compensation: Attractive salary and performance-based incentives, as
well as benefits and a flexible work culture.
Job Category:
Storyful - Operations
Pay Range: 145,000 plus bonus - 170,000 plus bonus
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

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