Manager, Library & Catalog Marketing

Summary of Position

The Manager, Library & Catalog Marketing is responsible for supporting the strategic and creative development and execution of marketing campaigns for Lionsgate´s Catalog releases. With a wide library of thousands of titles, the Manager will ideate and execute releases (anniversaries, remastering, …) and promotions (price, drafting, …) to keep our catalog alive and relevant.

Responsibilities

• Creates and executes the strategy, campaign positioning, campaign briefs and budget for their titles, both for stand-alone catalog releases (title anniversaries, new to 4K) and multi-title promotions (seasonal, price, holidays, drafting).
• Ensures all trade and consumer marketing activities are aligned with the strategy and positioning, coordinating with the different cross-functional teams (Creative, PR, Digital, Media, Retail and Sales) and different vendors.
• Oversees & executes campaign timelines and materials (metadata, key art, trailer, spots, etc.)
• Works with internal teams on physical home entertainment ideation for direct-to-consumer site. 
• Supports Sales with B2B materials for pitch process.
• Manages different international materials requests, routing between teams for approvals.
• Procures all approvals on marketing plans & creative elements (as needed). Coordinates talent approvals (via Publicity). 
• Evaluates campaign performance during/after release, compiling best practices, tactical wins and key learnings for department education & improvement. 
• Manages and coaches a Coordinator.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or similar discipline; 5 years of marketing experience; and/or equivalent combination of education and experience, with at least 2-4 years of direct project management experience 
• Excellent organization, time and project management skills; must have experience working within a fast- paced, high-volume environment and managing multiple projects and tasks to deadline. Flexible, and resourceful on short timeframes
• Can organize, clarify and communicate complex ideas quickly, succinctly and accurately
• Intellectual curiosity with an ability to turn analysis into actionable insights to guide decision making 
• With a creative eye and passion for films past and present

Nice to Haves

• Passion for and deep knowledge of film and TV 
• Experience in the Entertainment, theatrical, home entertainment or videogame industries 
• Direct experience in HE brand marketing 
• Prior management experience 

About the Company

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

Business Unit Overview

Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
 
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

Compensation

$80,000 - $85,000 

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.