Trade Marketing Manager

Atlanta, GA
Posted on  

Job Description

The E.W Scripps company is hiring a Trade Marketing Manager. This individual will support the Sales and Distribution teams to develop the go-to-market positioning and collateral for the Scripps portfolio of brands.

Scripps offers a hybrid work option for this position

WHAT YOU'LL DO:
  • Create, develop and manage the sales and distribution materials across Scripps, including presentations, trade website/online media kit, sales videos, one-sheets, creative assets, and email blasts.
  • Work cross-functionally to develop data-driven solutions and to identify key categories and target clients.
  • Provide competitive analysis and identify trends that best resonate with target clients.
  • Manage promotional sales marketing materials calendar that includes digital client communication, brand and programming presentations, video spots and email signature creative and other elements as needed.
  • Assist Sales support teams to ensure marketing materials are in the proper format with correct branding.
  • Collaborate on planning and execution to contribute to yearly client strategy and communication.

WHAT YOU’LL NEED:
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 5+ years of experience in related field preferred
  • Experience in streaming, connected or advanced television is a plus
WHAT YOU'LL BRING:
  • Excellent writing skills with the ability to write for different audiences and across various platforms
  • Strong communication and presentation skills, formal and informal
  • Ability to manage several priorities simultaneously
  • Team-oriented , strong relationship builder
  • Enthusiastic self-starter
  • Excellent analytical and problem-solving skills
  • Proficiency in Microsoft PowerPoint, Word, Excel, Outlook, and all Social Media Platforms

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company
(NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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