Digital & Social Media Executive

Dubai - United Arab Emirates
Posted on  

Job Description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Digital/Social media Responsibilities – MENA

  • Owns the entire Fatafeat digital ecosystem, social media (Facebook, Instagram, Twitter, YouTube, Snapchat) website & Alexa.
  • Owns the Discovery and TLC MENA social media pages
  • Manage the social media and digital agencies in MENA
  • Manages initiatives between all Fatafeat departments and stakeholders.
  • Manage the digital Ad sales campaigns for Fatafeat, Discovery and TLC.
  • Create the digital Ad sales post-report campaigns for MENA region.
  • Extracts key data across all platforms that support making digital decisions.
  • Creates performance reports.
  • Work with our UX/UI agency whenever needed to create and implement strategies.
  • Meet regularly with key teams to collect and analyze user feedback to shape new digital ideas and user requirements.
  • Coordinate with teams to plan and deliver digital content on time.
  • Stay on top of the market and competition.
  • Oversee day-to-day management of campaigns and ensure brand consistency.
  • Facilitate scaling brand and company awareness through various social media channels.
  • Work with our marketing agency and internal team to create and implement social media strategies monthly.
  • Supervise all aspects of social media interaction between the Fatafeat, Discovery and TLC MENA fanbase and the company, and ensure a positive fan experience.
  • Create actionable plans to both grow the pages and increase social media monetization through popular social media platforms such as Facebook, Instagram, YouTube, TikTok, Twitter and Snapchat.
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
  • Oversee the creation and implementation of the monthly editorial calendar, including monthly communication objectives and initiatives.
  • Create digital cutdowns for Fatafeat, Discovery and TLC Arabia social media pages.

Paid media responsibilities

  • Development of the overall paid digital marketing strategy for brand campaigns.
  • Implement digital marketing activities across our digital marketing channels.
  • Manage the creation of relevant and engaging digital content for paid media on various digital platforms.
  • Manage paid social media marketing campaigns for brand and Ad sales campaigns.
  • Manage SEO campaigns. (potentially)
  • Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journeys to drive engagement.
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
  • Stay on top of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

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