Director, Social Media - Pink

We are actively seeking a driven, creative candidate to fill the role of Director, Social Media Marketing Strategy to drive best-in-class organic social content across VS PINK socials. The candidate that will be successful in this role will have in-depth knowledge of Instagram, TikTok, Pinterest, Spotify and other top Gen Z social media platforms, with an expert grasp on Gen Z culture. The primary duty of the Director, Social Media is brand development through social media to drive relevancy & reach, overseeing all aspects of PINK’s social media presence.

Working closely with the cross functional teams, this leader should be able to identify trends across the social space and understand how our brand can capitalize on them in authentic ways, real time. Responsible for creating a 360-degree social strategy and delivering on KPIs such as increased reach, engagement, and positive social sentiment – this role must be both creative and analytical with a strong operational mindset. Candidates should be highly skilled leading a team, forming and managing internal and external relationships, generating creative, out-of-the-box ideas, and excel at bringing the best out in others. This leader must present an entrepreneurial mindset and thrive in ambiguity.

Why You Belong Here:

At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Key Responsibilities:

• Create a comprehensive seasonal social media marketing strategy that ties back to brand campaigns & product launches, suitable for various social media platforms, TikTok, Instagram, YouTube, etc.
• Develop and implement a social media strategy that defines the target audience, brand voice, content mix, posting frequence and distribution channels for each platform.
• Oversee social media calendar that outlines themes, topics and formats of content to be published.
• Conduct market research to identify social trends, opportunities and potential roadblocks in the broader landscape in partnership with consumer insights team.
• Create an end-to-end community engagement strategy in partnership with the Customer Care Team.
• Work closely with cross functional partners such as brand marketing, creative, copy, PR and paid media to fully integrate social into the brand strategic marketing plans.
• Work closely with PR to optimize influencer & creator content mix and performance across social platforms.
• Partner with external partners such as Meta and TikTok to stay close to technology enhancements and platform modifications.
• Monitor and analyze metrics and feedback from campaigns to optimize real time.
• Strong people leader skillset to lead a team of strategists.

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