Senior Paid Media Specialist

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.

Americaneagle.com is seeking a qualified Senior Paid Media Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients' paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

Responsibilities:

• Planning, setting up, and managing paid ad campaigns for enterprise brands.
• Tracking, analyzing, and reporting results on campaign performance.
• Owning the paid search channel, driving numbers, converting into real leads and ultimately revenue.
• Identifying KPIs and completing work as needed to improve ad performance.
• Conducting keyword research, advising on ad spend, ad placement, testing ad copy, and optimizing campaigns for lean performance.
• Working with production teams, ensuring the website is optimized for PPC success.
• Staying current on PPC paid media practices and collaborating with peers on the Digital Marketing team.

Requirements:

• 5+ years of experience managing digital ad campaigns in Google Ads
• Proven track record in managing budgets upwards of $50k per month
• Highly proficient with a mix of ad types including Google Search Ads, Display Ads, Remarketing, and Shopping Ads.
• Experience with additional ad platforms such as Bing, Amazon, Facebook/Instagram, etc.
• In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
• Basic knowledge of web development technologies (HTML, JavaScript, CSS, etc.)
• Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
• Strong time management skills.
• Comfortable working in a fast-paced, team-based environment.
• Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package. Learn more about our team's paid media services on our main website.