Casting Producer

About NowThis

NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.

As part of the Accelerate Change portfolio of brands, NowThis benefits from being within a network that includes some of the country's most diverse and impactful media properties. This collaboration expands our reach, offering a combined portfolio that boasts over 100 million monthly active users, 86 million social followers, and 14 million email subscribers. Our content, including 600 million+ monthly views of A-list celebrity content and 400 million+ monthly views of influencer-driven narratives, highlights our ability to engage audiences across multiple platforms and demographics.

NowThis is seeking a temporary Casting Producer who will play a role in identifying, vetting, and booking creators, comedians, and emerging talent for our social-first short-form projects. This role will focus on sourcing the best talent for projects in development, as well as casting guests for always-on series. The ideal candidate will have a deep understanding of social media culture, strong industry connections, and a passion for discovering rising stars.

The Casting Producer will be based in our New York City office and report to the team’s Executive Producer.

WHAT YOU’LL DO:

• Research, identify, and connect with creators, comedians, and up-and-coming talent across social media platforms
• Build and maintain a database of creators and talent, categorized by skills, platforms, and relevance to ongoing projects
• Lead the casting process for projects in development, including short-form series, branded content, and pilots
• Evaluate talent for fit with project concepts, ensuring alignment with brand tone, audience preferences, and creative goals
• Conduct auditions, interviews, or chemistry tests as needed to assess talent suitability. Receive talent self-tapes on an ongoing basis
• Work closely with development producers, digital original producers, and social media managers to align talent selections with project objectives
• Partner with Integrated Marketing team when asked to concept ideas that fit client objectives while maintaining NowThis’ creative integrity
• Cultivate strong relationships with agents, managers, and talent to ensure access to a diverse and high-quality pool of candidates
• Serve as a point of contact for creators and talent, fostering positive and professional experience
• Provide input during development phases to shape concepts around specific talent or creator strengths
• Assist in negotiating contracts and scheduling talent for production when necessary
• Engage in brainstorms, general producing, and production tasks as needed

SUCCESS WILL LOOK LIKE:

• Identification and successful onboarding of creators, comedians, and emerging talent that align with NowThis’s creative vision and resonate with social media audiences
• Seamless casting of talent for development projects, always-on series and branded content, resulting in strong audience engagement and positive feedback
• Establishing a robust network of creators, comedians, and personalities ensuring a diverse and reliable talent pool for current and future projects

MUST HAVES:

• 3+ years of experience in casting, talent relations, or a related field, with a focus on digital media or social-first content
• Proven track record of successfully casting creators, influencers, comedians, and booking celebrity talent for digital or short-form projects
• Strong knowledge of social media platforms and the creators, trends, and formats that drive success on each
• Experience booking high-profile talent and managing relationships with agents and publicists
• Excellent communication, organizational, and negotiation skills
• Ability to assess talent suitability quickly and match creators to project needs effectively
• Highly connected in the creator and entertainment industry, with a passion for discovering and championing new talent
• Collaborative and adaptable, thriving in fast-paced, dynamic environments
• Culturally savvy and in tune with Gen Z audiences

How To Apply

This is a temporary position. To be considered for this role, please submit your resume and a cover letter to recruiting@nowthismedia.com.