Senior Product Manager, Vertical Ads Platform - San Jose

San Jose, CA
Posted on  

Job Description

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Manager to collaborate with cross-functional teams and elevate the platform to the next level.

Responsibilities:
  • Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners. Recommend and prioritize innovative features to enhance user experience and performance.
  • Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth.
  • Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies. Lead alignment across various functions and stakeholders to refine requirements and execute your roadmap.
  • Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
  • Track and analyze key product metrics to inform decisions and drive continuous improvement.
  • Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.
Qualifications

Minimum Qualifications:
  • BA/BS degree.
  • 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. (Note: this refers to product management experience, not total work experience.)
  • 2+ years of experience building and launching ad interfaces/platform products.
  • Quick learner with strong judgment and creative thinking skills.
  • Exceptional organizational and analytical skills in global, cross-functional roles.
  • Proven ability to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams.
  • Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
  • Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
  • 4+ years of experience as a PM, building and launching ad interface/platform products.
  • Experience building a platform for one of the following verticals: e-commerce, travel, entertainment, creator/influencer marketing.
  • Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.
Job Information
The base salary range for this position in the selected city is $149000 - $311000 annually.



Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.



Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:



We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.



Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.



We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.



For Los Angeles County (unincorporated) Candidates:


Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:



1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;



2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and



3. Exercising sound judgment.