MANAGER (SR)/DIRECTOR OF PROGRAMMATIC MEDIA BUYING - GDM

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Job Summary/Description:

Gray Digital Media is in search of a Sr. Manager/Director of Programmatic Media Buying to help lead Gray's third-party programmatic offerings and provide thought leadership in the programmatic space, both internally and externally. This role works closely with Sr. Director of Digital Operations and leads a team charged with the development of programmatic tactics across all channels including but not limited to display, video, audio, connected TV, and more.

Duties/Responsibilities include (but are not limited, to):

• Act as the top domain expert in leading programmatic platforms and establish best practices both internally and externally to ensure seamless campaign activation and performance.
• Manage a team of programmatic and digital practitioners with a focus on leading, delegating, and prioritizing team deliverables, encouraging individual growth across the team.
• Ensure the team follows a defined process for campaign management across programmatic channels, including excellent hands-on key activation work.
• Advanced knowledge of negotiating and implementing private marketplace deals (PMPs).
• Manage key departmental project initiatives that have a strategic and organizational-wide impact, which includes piloting new test programs and rolling out successful pilot programs to the broader programmatic team.
• Manage communication and requests from individual TV stations.
• Identify gaps in process or strategic vision, lead the charge on developing solutions, and enacting change within the organization.
• A go-to resource for the strategic programmatic and omnichannel consult, developing ongoing materials and training to improve internal team capabilities as well as providing guidance on any given account for higher-level channel strategy
• Leverage and maintain strong relationships with partners, and remain up to date on platforms and their offerings.

Qualifications/Requirements:

• 3+ years leading a team of programmatic media buyers.
• 5+ years of digital marketing experience in programmatic media (display, video, audio, DOOH, streaming TV).
• Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done'
• Extensive hands-on experience working within self-serve programmatic DSPs, including The Trade Desk. The Trade Desk Edge Academy is certified and experienced in Kokai.
• Experience recommending attribution models and lookback windows, familiar with nuances of attribution between media platforms and how programmatic media influences other media, as well as Google Analytics 4.
• Vast network of media partner relationships across all aforementioned channels. Experience identifying partners, comparing offerings, creating deal IDs & negotiating rates.
• Confident in collaborating with others and creating an environment to welcome others' ideas.
• Bachelor's Degree or 10+ years of relevant work experience in digital marketing.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Experience

Preferred

• 5 year(s): 5+ years of digital marketing experience in programmatic media (display, video, audio, DOOH, streaming TV).
• 3 year(s): 3+ years leading a team of programmatic media buyers.

Education

Preferred

• Bachelors or better

Licenses & Certifications

Preferred

• Drivers License