Digital Media Specialist - Google & Bing

TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.

About the Role:

We are looking for passionate, innovative individuals to help us tell our story and grow our TOMS.com business through impactful digital marketing strategies. As a Digital Media Specialist for Google and Bing at TOMS, you will execute and optimize conversion-driving paid search, shopping, performance max and display campaigns across Google/Bing to drive customer acquisition to TOMS.com. In this role, you’ll be on point to ensure that our paid digital marketing initiatives effectively drive site traffic, conversion and revenue. You will play an integral part in connecting our messaging and products with the right audiences while helping to maximize campaign performance.

In this role, you’ll collaborate with team members to ensure paid search campaigns are executed efficiently and deliver measurable results. Your attention to detail and data-driven approach will help refine and improve TOMS’ digital advertising efforts.

What You'll Do:

• Campaign Management: Build, implement and run paid search, shopping and display campaigns on Google and Microsoft Online networks. Ensure campaigns align with established strategies and brand guidelines to drive traffic and conversion at optimized spend.

• Keyword Research & List Maintenance: Conduct keyword research to support targeting strategies and maintain keyword lists to ensure campaign relevancy and accuracy. Consult and partner with SEO teams to make meaningful decisions.

• Performance Monitoring: Regularly review campaign metrics such as CTR, CPC, CPA, and ROAS. Flag performance trends and assist in compiling insights for reporting.

• Spend Management: Allocate and monitor daily campaign spend to ensure alignment with budget allocations and deliverables. Optimize accordingly for performance

• Competitive Research: Assist in gathering market and competitive insights to inform campaign adjustments and identify new opportunities.

• Testing & Optimization: Support A/B testing initiatives for keywords, ad copy, and landing pages. Help implement findings to enhance campaign performance.

What You Bring:

• 3-5 years of experience working with digital advertising platforms, particularly Google Ads and Bing Ads.

• Experience working with performance data to identify trends and opportunities.

• Basic proficiency with tools like Google Analytics and Excel

• Strong organizational skills with an eye for detail to ensure accuracy across campaigns and reports.

• Continuous testing and optimization of ad copy, creatives, and user segmentation, landing pages to refine and improve campaign performance. Implement findings from A/B testing to optimize campaigns in real time.

• Ability to contribute to the creation of engaging ad copy and collaborate with team members on testing initiatives.

• Eagerness to identify challenges and propose solutions with guidance from the team.

• A genuine enthusiasm for TOMS’ mission and a commitment to making kindness in business a standard.

What We Give:

• This is a Direct Hire role with a target annual salary range of $85,000 - $95,000, depending on experience, plus an annual bonus based on the company's performance

• Hybrid work environment - work from home most days and come into our Culver City, CA office 1-2 times a week to meet with your team (bring your pup too!)

• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear

• Medical, dental, and vision insurance; 401K with company matching

• A generous PTO policy plus 12 paid annual holidays and one floating holiday

• Half-Size Fridays: enjoy weekends starting at noon each Friday

• 4 free pairs of shoes per year (yes, free!)

• Employee Discount on all of our products, plus discounts on partnering businesses

• Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)

• Anti-Racism educational opportunities, including company-wide days of learning

• Opportunities to volunteer with Impact Partners and Community Organizations

Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement: TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.

Compensation Range: $85K - $95K