DIGITAL MARKETING COORDINATOR - WCTV

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WCTV:

Come to work with us in sunny Tallahassee, Florida where the beach is close by and the weather is beautiful! If your passion is to help business owners grow their businesses by making the most of their marketing dollars, this job is for you. WCTV, Tallahassee’s legacy CBS affiliate and the most-watched TV station in the region for over sixty-five years is seeking experienced Account Executives to sell local television and digital advertising solutions. Cultivating and enhancing customer relationships is crucial, as there is a heavy emphasis on generating new business. Knowledge and experience in selling data-driven digital marketing solutions and critical analysis of digital analytics are preferred. A polished disposition, a strong work ethic, and a positive attitude are required. Join this fun and dynamic sales team today!

Job Summary/Description:

Are you a creative and digitally savvy professional who thrives in a collaborative environment? If so, read on! WCTV is seeking a marketing expert who excels at data-driven decision-making and enjoys managing and optimizing digital campaigns. This fast-paced, rewarding role requires digital marketing experience, strong attention to detail, critical thinking, and excellent organizational skills. Join our forward-thinking team and help us build lasting relationships with clients while prioritizing their best interests.
Join our dynamic team and help shape the future of digital marketing at WCTV!

Duties and responsibilities include, but are not limited to:

• Collaborate with the Digital Sales Manager and Sales Team to support multi-platform digital marketing strategies, focusing on understanding client goals and optimizing success through research and analysis.
• Work closely with clients, sales staff, design services, and ad operations to integrate and execute digital campaigns, including assisting with client onboarding and creative development.
• Coordinate client creative assets, whether produced internally or provided by clients. Manage creative updates, campaign scheduling, and flighting.
• Maintain inventory calendars for digital products and provide administrative support to Sales Team and Sales Managers.
• Assist in developing and presenting media recommendations to both internal and external clients, highlighting the rationale for chosen tactics, investments, and deliverables.
• Participate in client-facing sales and results meetings alongside Sales Managers and Account Executives.
• Manage digital sales fulfillment and campaign delivery processes in coordination with colleagues across Gray Digital Media.
• Handle digital order entry for billing purposes and maintain organized digital sales documentation, contracts, and client records.
• Collaborate with the sales team to craft compelling digital sales presentations and campaign proof of performance reports.
• Lead optimization efforts for digital campaigns, utilizing back-end campaign analysis and data-driven recommendations (utilizing tools like GDMs data reporting tools, Google Analytics, etc.).
• Stay updated on emerging trends and identify opportunities for growth within emerging markets.

Qualifications/Requirements:

• Digital marketing experience
• Experience with digital platform order entry
• Strong attention to detail
• Critical thinking and analytical skills
• Excellent organizational and time management skills
• Ability to thrive in a deadline-driven environment
• Strong verbal and written communication skills, and highly organized.
• Social media content management experience.
• Experience executing digital advertising campaigns including display, video, social and email marketing.
• Experience with Google Analytics or other digital marketing analytics tools.
• Proficient with Facebook, Instagram, Excel, Word, and PowerPoint.
• Graphic Design experience (Adobe Premiere Photoshop, Canva, etc.) is an additional benefit.
• 2+ years in media/advertising with a focus on digital and multi-platform campaigns
• BA/BS degree preferred

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Experience

Preferred

• 2 year(s): 2+ years in media/advertising with a focus on digital and multi-platform campaigns

Education

Preferred

• Bachelors or better