Manager - Marketing Strategy

Job Description

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, IFC, Sundance TV and WE tv; and film distribution labels IFC Films and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Marketing Strategy Manager to join our brand strategy team based in our New York, New York headquarters.

Job Summary

Reporting to the Director, Brand and Marketing Strategy, the ideal candidate must be passionate about television with the ability to collaborate with both internal and external teams driving to linear and streaming goals. The candidate will be a part of a marketing team implementing 360 marketing strategies associated with the launch and exploitation of original and acquired content, as well as brand campaigns for AMC Networks.

The successful candidate must be experienced and interested in strategic planning and campaign development, with a familiarity of multi-platform campaigns, including television, print, OOH, social and digital, and marketing/promotional collateral. They must have an understanding of marketing KPIs and an ability to optimize strategies and drive continuous improvement. We look for people who are dynamic, collaborative, hardworking—and love TV.

This person must understand how to move projects forward that involve multiple teams and be able to interface productively with colleagues. Must have strong organizational skills with the ability to prioritize and handle multiple situations concurrently and independently.

Job Responsibilities

• Work with the broader team in developing go-to-market strategies for various AMCN series and brands across digital, social, linear, and experiential channels
• Develop strategic briefs and decks for campaigns with collaboration from internal departments and external agencies
• Work in tandem with Brand lead to ensure brand positioning, messaging, and visual consistency across all touchpoints
• Ensure that all marketing and promotion plans are executed in a timely and efficient manner, overseeing the execution of approved owned and paid media plans
• Communicate campaign progress and updates across teams and leadership
• Various marketing admin responsibilities, as necessary
  
  
  

QUALIFICATIONS (Required & Preferred)

• Bachelor’s degree
• 3-5 years of marketing experience, working with traditional and digital media; experience in TV or streaming marketing, a plus
• Understanding of the performance marketing space
• Experience with paid Facebook, Twitter, and other social media buys
• Understanding of strategic branding issues and positioning
• Understanding of print design, TV production, and relevant terminology
• Excellent verbal, written, and interpersonal communication skills
• A resourceful nature, with the ability to get things done independently
• Proficiency in MS Word, Excel, and PowerPoint required. Knowledge of Airtable a plus.
• Creative yet results oriented, with high personal drive and commitment
• Open-minded, not afraid of challenges and learning new things
  
  
  

The base compensation range for this position is $65,000 to $75,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.