Job Description
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
How you’ll make an impact:
As a member of the Talent & Industry Relations team, you will be responsible for the development and ongoing relationships between the music industry and SiriusXM/Pandora. You will nurture professional relationships and constantly be on the lookout for new opportunities for SiriusXM/Pandora to engage with the industry. You will work in coordination with other internal teams to ensure the seamless execution of artist-driven events, promotion, and custom content programs.
You have a strong understanding of industry dynamics, including but not limited to artist licensing & royalty knowledge, label-artist dynamics, and the online music space. The ideal candidate will be excited by the opportunity to shape the future of SiriusXM & Pandora’s music industry relationships within the Latin genre.
What you’ll do:
Build and maintain relationships with labels, management and publicists within the Latin genre
Manage a coordinator and part timer designated to the Latin Genre
Evangelize SiriusXM & Pandora’s ability to add value to the music industry
Ideate and build partnerships between artists, brands, and SXM/Pandora across events, branded content, marketing, and curation opportunities
Secure and negotiate talent for all SXM & Pandora opportunities, including branded and original experiences
Develop compelling advertising packages in tandem with the sales organization that drive revenue for SXM/Pandora and create value for artists
Prioritize and manage business objectives across the music industry, listeners, advertisers, and SXM/Pandora’s cross-functional departments
Demonstrate how strategic artist programming initiatives help achieve the company’s goals and provide value for our partners
Book significant and relevant talent and personalities for interviews and appearances on various SiriusXM channels and Pandora
Work directly with programmers and the VP, Artist and Industry Relations to identify talent needs on a daily, monthly, and annual basis
Manage, liaise, and coordinate bookings with management, programming, and engineering departments
Prepare for and create the ultimate talent experience. Oversee the meet, greet, and care of talent while they are at SiriusXM
What you’ll need:
7+ years of music industry related experience working in radio promo and/or digital marketing
3+ years managing a small team
Strong existing relationships with Latin labels, artists, publicists and management companies in the Latin genre
Deep knowledge of growth objectives of the music industry
Thorough understanding of strategic objectives of traditional and emerging media landscapes, including social and content streaming platforms
Proven ability to think ahead, engage proactively and take initiative
Tactical and strategic awareness
Demonstrated attention to detail
Good public speaking and presentation skills
Interpersonal skills and ability to interact and work with staff at all levels
Excellent written and verbal communication skills
Ability to work independently and in a team environment
Ability to pay attention to details and be organized
Ability to project professionalism over the phone and in person
Ability to handle multiple tasks in a fast-paced environment
Commitment to “internal client” and customer service principles
Willingness to take initiative and to follow through on projects
Creative writing ability
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
Must be fluent in Spanish and English
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
Must have legal right to work in the U.S.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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