Lead Product Marketing Manager

DIRECTV is seeking a Lead Product Marketing Manager to lead development and execution of the content curation strategy for a new platform experience, merchandising the best available content to engage users, drive upsell, and create revenue opportunities.

Here's what you’ll do:

• Create and execute a comprehensive, dynamic merchandising strategy across multiple content types (FAST/AVOD/Premium/Standard), genres and growing library size.
• Develop and present a unique editorial voice to engage and retain users.
• Utilize viewership and user data to improve system algorithms, editorial direction, and platform capabilities.
• Generate advertising and sponsorship revenue opportunities in partnership with Ad Sales.
• Collaborate with key stakeholders including Product, Content, Marketing, and Customer Acquisition to achieve company goals.
• May assist with curation activities in additional DIRECTV environments.

What you’ll need to be successful:

• Bachelor’s Degree in marketing or related field preferred.
• 3 - 5+ years of marketing experience in the entertainment industry.
• Proven experience in content curation or related role.
• Strong knowledge and/or experience with FAST and AVOD content preferred.
• Familiarity with content management systems and digital tools.
• Ability to analyze and interpret data to inform merchandising strategies.
• Excellent organizational and communication skills.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $105,830 - $192,050

Low (N1): $105,830 - $158,650

Mid (N2): $111,400 - $167,000

High (N3): $122,540 - $183,700

Top (N4): $128,110 - $192,050

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

RSRDTV