Audience Growth Specialist, Channel Strategy

About Studio71:

Studio71 is a premium global media company and content studio that develops, produces and distributes original programming across multiple platforms. Studio71 has headquarters in Los Angeles with offices in Berlin, New York, and Toronto.

We are the leaders in digital entertainment, shaping the future of short form entertainment. Studio71 offers great career advancement and networking opportunities, while also providing work-life balance for our employees. When you join us, you are joining a company that will challenge you and invest in your professional development.

Location:

This role is open to anyone who resides in New York or Los Angeles, CA.

Responsibilities:

• Managing responsibilities and deliverables to fulfill client agreements
• Implement tactics to drive traffic into branded YouTube channels, build up views and subscribers, including content promotion, social media seeding, paid traffic acquisition campaigns and other digital marketing techniques
• Reporting analytics for branded YouTube channels, including analysis on audience growth and demographics, video view performance, advertising revenue and ad performance
• Conduct experiments to identify effective new strategies, optimization opportunities and tracking ongoing audience trends
• Manage client channel operations, including overseeing video delivery, handling video uploads, drafting metadata, and applying/verifying metadata and video settings
• Assist with client content calendars and publishing responsibilities
• Provide content strategy recommendations for branded partnerships, based off video performance or competitor examples

What you bring to the role:

• Expert in account management and a deep understanding of YouTube optimization best practices including on videos, playlists, and the channel homepage
• Experience in reviewing and drawing conclusions from YouTube analytics
• Creative development skills, passionate about original production and content trends
• Deep understanding of YouTube, Facebook, TikTok, Instagram, Twitter, and OTT best practices related to audience growth
• Passionate about the YouTube platform, creators and marketing brands on social media
• Proficiency in PowerPoint, Photoshop, VidIQ, Monday, Microsoft Excel, Google Sheets, Dropbox, Outlook, and Slack
• Proactive and a self-starter
• Organizational skills
• YouTube certification

Qualifications:

• Demonstrable knowledge of the YouTube ecosystem (creators, brands, verticals, trends)
• 2+ years’ experience managing or developing a YouTube channel, including managing content upload, audience development, advertising performance, reporting and analytics
• Experience using data analytics to deliver insights on digital marketing campaigns or to influence the content ideation process for clients
• Digital audience development experience, building audiences for online content through social media, digital marketing campaigns, online PR, SEM, publisher syndication
• Proficiency in Microsoft Office (Excel and Outlook, specifically)

Salary Expectations:

Salary Range: $58,000 to $62,500 annually

This represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Studio71 is an Equal Opportunity Employer that’s committed to Diversity, Equity, and Inclusion. We understand the importance of, and foster a culture where you can truly belong, collaborate, and grow. We welcome and encourage people of all characteristics and identities to apply.