Senior Associate, Analytics

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell:

The Senior Associate will develop effective and high-quality data analysis insights and recommendations that help drive business outcomes. You will connect data with business results, to help steer the marketing direction of our Fortune 500 brand roster. Technical abilities include the following: SQL, Tableau, Python, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training. The role is a mix of project-based analysis and insights (50%), dashboard reporting (30%) and customer facing interaction (20%).

** This position will be required to work out of our New York City office two times a week **

What You'd Do:

• Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
• Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
• Develop and present on-going analytics deliverables to day to day clients coordinating with more senior analytics team members and account management
• Support team on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
• Proficiency in at least one or more of the analytics disciplines including: Web Analytics, Marketing Analytics, Media Measurement, Data Modelling, Media Research or other similar discipline.
• Basic understanding of concepts in at least one or more of the analytics disciplines listed above not as a core proficiency.

What You've Got:

• 2+ years of media analytics and insights experience
• Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk
• Strong PowerPoint/Excel and Google Slide/Sheet skills
• Experience with SQL, Tableau and Python
• Knowledge of a variety of measurement methodologies and their applications
• Query and analyze complex data sets to develop actionable insights that enable the optimisation of media and content.
• Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives.
• Excellent verbal and written communication skills with the ability to interact across all levels of the organization
• Passionate about research, television, marketing, emerging media, and technology