PAID SOCIAL SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

Comprehensive Medical(Rx), Dental and Vision Coverage

• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$50,000 - $70,000/yr

Shift and Schedule:

Mon. - Fri. (or at the manager's discretion)

Job Type:

Full-Time

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Job Summary/Description:

The Paid Social Specialist manages online campaigns within primary social platforms including, but not limited to, Facebook, YouTube, LinkedIn, and TikTok. This position will involve creating and monitoring paid social campaigns including brand awareness and lead gen objectives, trafficking and optimizing ads, and managing inventory across multiple platforms. This position is Remote and the annual salary is $50,000 - $70,000.

Outside the day-to-day paid campaign management within social media platforms, this position will also serve as a strategic advisor and subject matter expert in Paid Social to internal teams as well as to Gray's markets and their advertisers. The Paid Social Specialist will develop and execute strategic and tactical initiatives designed to achieve our clients' Paid Social program goals.

Duties/Responsibilities will include (but not be limited to):

• Assist in maximizing campaign exposure to a target audience.
• Create compelling ads within social platform specs with continued testing of creative appeals, messaging, and brand positioning.
• Pull platform reporting to monitor campaign pacing and performance across platforms.
• Optimize campaigns to meet challenging markets and competitive conditions in order to meet and/or exceed campaign objective targets as directed by clients and/or leadership.
• Execute testing strategies across all major campaign assets or controls for success.
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies.
• Generate and assemble internal reports, including front-end data and backend accountability.
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Pacing Reports and Monthly/Quarterly Business Reviews.
• Careful attention to salient metrics and price points.
• Complete activities according to best practices, standard operating procedures, and team member guidance.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team learnings.
• Collaborate and partner with internal teams, social platform partners, and client teams.

Qualifications/Requirements:

• Bachelor's degree or equivalent work experience with at least 1-2 years of experience working in paid social.
• Hands-on experience in managing monthly campaign budgets from $5k to $50k+.
• Familiarity with self-serve platforms, API technology, and in-platform reporting tools: Meta Business Manager, Google Analytics, Pinterest Analytics, Snap Business Manager, TikTok Business Center, LinkedIn Business Manager, and Twitter Analytics.
• Problem solving & decision-making – the ability to use logic and methods to solve difficult problems, probe fruitful sources for input, and make good decisions based upon a mixture of analysis, wisdom, experience, and judgment.
• Ability to understand client goals and how they translate into media strategy when applied via online technologies.
• Ability to effectively communicate processes and tactics to internal team members.
• Extremely detail-oriented with the ability to manage multiple data points and analysis for various campaigns.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Experience

Preferred

• 1 - 2 years: 1-2 years of experience working in paid social.

Education

Preferred

• Bachelors or better