Digital Content Production Lead

Company Description

At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you’re encouraged to be yourself & more. You’ll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

Job Description

As a Digital Content Production Lead in the Customer Activation and Marketing function, you contribute to added customer value, a strong brand, and increased sales by securing the creation and distribution of owned channel and website content and managing the execution of email, push and SMS workflows. You are responsible for completion of local briefs and securing all content planning, copy, and asset requirements needed for local and global campaigns in tight partnership with the RPH, Media, and Digital teams.

This hybrid role reports into our Digital Content Production Manager and is based out of New York, NY.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Anticipate asset production needs and collaborate closely with Owned Media Leads and E-Commerce Leads through the planning and briefing process to create relevant content per customer group for each media channel/touchpoint, fully understanding daily customer communication plans
• Secure that activity briefs for all local campaigns contain the required campaign objective, copy focuses, images, assortment selections, and desired templates for email, push, SMS, and hm.com. Double-check outcomes for hm.com to ensure alignment with original brief intent before handing over to E-Commerce Leads to secure offer creation and manage publication
• Coordinate with global Media and Digital teams to ensure adherence to global channel strategy, brand identity, tone of voice, formats, and templates
• Serve as the key point of contact for Media, E-Commerce, and RPH teams on all local and globally driven digital content creation across owned channels and site

• Participate in the copy review process, supporting Owned Media Leads to ensure copy aligns with campaign objective and is relevant for target audience

• Manage the email and push deployment process from end-to-end, inclusive of scheduling, audience segmentation, content building, approval process & agency coordination. Proactively resolve roadblocks and escalate higher-level conflicts to keep email and push workflow on schedule and secure accurate, punctual deployments according to plan

Qualifications

Who You Are:

• Bachelor’s degree in Marketing, Media, E-Commerce, or equivalent
• 5 years of experience in Marketing Operations, Media or E-Commerce
• Experience with production and content planning for multiple channels in a fast-paced, flexible environment
• Familiarity with relevant production management software and common communications tools, like AEM, Adobe Campaign, Hybris, and NPC
• Expert in formats and assets required for owned media (website, email, push & SMS)
• Strong visual and creative eye for content and asset composition according to tone of voice, brand guidelines, and templates
• Competence within digital/tech and omni ways of working
• Self-driven with a strong entrepreneurial spirit
• Robust organizational skills, with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively
• Experience with cross-functional coordination across numerous stakeholders, teams, geographies
• Insights-driven and analytical
• Strong verbal and written communication skills
• Proficient in Microsoft Office, especially Excel
• Inclusive, positive, open to feedback, willing to multitask and learn on the job

Additional Information

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary range is $86,804-$97,655 annually**

• This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

EEOC Code: PRO

Job Status: Salary, Exempt