Job Description
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
We Stand For Something Good
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing.
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Summary
Lead, manage and develop public relations strategy, programs and communications that position and further cement Shake Shack as a fun, lively community gathering place and the leading modern day “roadside” burger stand. Reports to Director of Brand at Shake Shack to position and strengthen and protect the Shake Shack brand image among the consumer and business community through tailored narratives (press), strategic national initiatives and special events (conceptualizing and driving press-worthy moments and special projects that reinforce our narrative and ladder up to desired image) and national partnerships and brand alignments (creating association with image, ethos and reputation). Works cohesively with all key SSE departments to assure PR initiatives enhance and support the mission.
Key Responsibilities
Develop compelling storytelling moments based on our brand pillars
Lead national LTO and key brand initiatives communications strategies
Oversee Executive and Leadership visibility strategy
Write press materials including briefing documents, press releases, messaging documents, Q&A’s, story ideas and so forth
Maintain key influencer relationships and execute Shake Shack’s influencer strategy
Oversee Shake Shack’s agency relationships both on a national and regional level
Work closely with key stakeholders across marketing, culinary, operations, digital, social and design
Stays close to trends, informing comms strategy on a regular basis
Lead and collaborate with teams across the organization for new ideas and corporate communications strategies at the regional and national level
Identify and manage high-impact media and press opportunities, speaking engagements, and other external events in all sectors where Shake Shack activates
Manage, in partnership with key stakeholders, Crisis Communications as well as the systems and processes involved to effectively navigate crisis communications moments for the company
Work with agency partners to build out campaigns and other communications programs
Support additional Shake Shack branded programs, projects, and events as needed
Knowledge, Skills, Abilities
High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
Media relations experience as well as experience crafting and writing messaging
Exceptional project management skills. Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
Excellent organization, verbal and written communication, and interpersonal skills. Eager to share and advocate for well-constructed opinions
Thrive in a fast-paced environment and can adapt quickly to changing situations and priorities
Creative, resourceful, entrepreneurial and attentive to detail
Ability to think strategically but act tactically and evaluate tradeoffs
Finger on the pulse of pop culture with knowledge and understanding of buzzy brands, tastemakers and influencer
Related Experience
6+ years of experience in the Public Relations or Communications space, working at an
agency or in-house (lifestyle or food experience a plus); required crisis communications experience
Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions
Education Requirements
Bachelor's Degree
Degree in Marketing, Public Relations, Communications, or Related Field
Benefits include
Medical, Dental, and Vision Insurance
Transit Discount Program
401K Plan with Company Match
Paid Time Off Program
Flexible Spending Accounts
Employee Dining Program
Referral Bonus
Online Training Program
Career Development
Corporate Fitness Discount Programs
Choice of Global Cash Card or Direct Deposit
Benefits at Shake Shack:
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities
Click the " Apply " button above to apply for this opening.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
We Stand For Something Good
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing.
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Summary
Lead, manage and develop public relations strategy, programs and communications that position and further cement Shake Shack as a fun, lively community gathering place and the leading modern day “roadside” burger stand. Reports to Director of Brand at Shake Shack to position and strengthen and protect the Shake Shack brand image among the consumer and business community through tailored narratives (press), strategic national initiatives and special events (conceptualizing and driving press-worthy moments and special projects that reinforce our narrative and ladder up to desired image) and national partnerships and brand alignments (creating association with image, ethos and reputation). Works cohesively with all key SSE departments to assure PR initiatives enhance and support the mission.
Key Responsibilities
Develop compelling storytelling moments based on our brand pillars
Lead national LTO and key brand initiatives communications strategies
Oversee Executive and Leadership visibility strategy
Write press materials including briefing documents, press releases, messaging documents, Q&A’s, story ideas and so forth
Maintain key influencer relationships and execute Shake Shack’s influencer strategy
Oversee Shake Shack’s agency relationships both on a national and regional level
Work closely with key stakeholders across marketing, culinary, operations, digital, social and design
Stays close to trends, informing comms strategy on a regular basis
Lead and collaborate with teams across the organization for new ideas and corporate communications strategies at the regional and national level
Identify and manage high-impact media and press opportunities, speaking engagements, and other external events in all sectors where Shake Shack activates
Manage, in partnership with key stakeholders, Crisis Communications as well as the systems and processes involved to effectively navigate crisis communications moments for the company
Work with agency partners to build out campaigns and other communications programs
Support additional Shake Shack branded programs, projects, and events as needed
Knowledge, Skills, Abilities
High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
Media relations experience as well as experience crafting and writing messaging
Exceptional project management skills. Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
Excellent organization, verbal and written communication, and interpersonal skills. Eager to share and advocate for well-constructed opinions
Thrive in a fast-paced environment and can adapt quickly to changing situations and priorities
Creative, resourceful, entrepreneurial and attentive to detail
Ability to think strategically but act tactically and evaluate tradeoffs
Finger on the pulse of pop culture with knowledge and understanding of buzzy brands, tastemakers and influencer
Related Experience
6+ years of experience in the Public Relations or Communications space, working at an
agency or in-house (lifestyle or food experience a plus); required crisis communications experience
Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions
Education Requirements
Bachelor's Degree
Degree in Marketing, Public Relations, Communications, or Related Field
Benefits include
Medical, Dental, and Vision Insurance
Transit Discount Program
401K Plan with Company Match
Paid Time Off Program
Flexible Spending Accounts
Employee Dining Program
Referral Bonus
Online Training Program
Career Development
Corporate Fitness Discount Programs
Choice of Global Cash Card or Direct Deposit
Benefits at Shake Shack:
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities
- Eligibility criteria applies
Click the " Apply " button above to apply for this opening.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.