Digital Campaign Specialist

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

TEGNA is seeking an Entry-Level Digital Ad Operations Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to launch their career in digital ad operations within a collaborative and fast-paced environment.

Location: Hybrid role – work from home with Tuesdays and Thursdays in the downtown Dallas office.

As a Digital Ad Operations Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You'll help manage CTV (Connected TV) and digital ad campaigns from setup to delivery, ensuring they run smoothly and meet performance goals.

This position involves troubleshooting, campaign optimization, and quality assurance, making it ideal for individuals with strong technical skills and attention to detail.

This role includes being part of an on-call rotation after proper training.

Responsibilities:

• Digital Workflow & Execution:
• Master the digital workflow between business units and Ad Operations.
• Become proficient in ad servers and order management systems, with a focus on CTV campaign execution.
• Campaign Scheduling & Creative Management:
• Set up and schedule digital ad campaigns accurately, including CTV-specific ad formats and delivery methods.
• Ensure proper execution of creative assets by understanding ad specs, templates, and ad tags (e.g., VAST/VPAID tags, dynamic ad insertion).
• Support & Troubleshooting:
• Provide urgent support to broadcast stations and internal stakeholders, particularly for CTV ad delivery issues.
• Identify and resolve ad performance issues through detailed troubleshooting and quality assurance (QA).
• Email & Workflow Management:
• Send daily reports to stations, communicate technical information clearly, and manage service-level agreements (SLAs).
• Consistently monitor email inboxes and respond to requests promptly.
• Campaign Monitoring & Optimization:
• Track campaign delivery and apply optimization strategies, such as CTV fill rate management, frequency capping, and ad podding.
• Ensure compliance with rate card adherence and revenue margins.

Customer Service:

• Collaborate with vendors and stations while maintaining a customer-friendly attitude and providing excellent service.

Reporting & Analytics:

• Generate reports on campaign performance, including CTV analytics (viewability, completion rates, and ad delivery metrics).

Requirements:

• Bachelor's degree from an accredited university/college or a technical-related discipline required.
• 1-2 years of experience in ad serving platforms or ad trafficking. (3-5 years of practical experience in digital technology or advertising can substitute for a degree.)
• Hands-on experience with CTV ad trafficking, SSAI (Server-Side Ad Insertion), and VAST/VPAID tags is a plus.
• Strong technical skills and the ability to function effectively in a technical role.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong communication skills, both verbal and written, with the ability to explain technical concepts clearly.
• Proficiency in MS Office (Excel, Outlook, Word).
• Basic knowledge of Flash, HTML, and JavaScript is beneficial.
• Experience with CTV ad platforms such as FreeWheel, Publica, or Google Ad Manager (GAM) is a plus.
• Quick learner with a growth mindset and a collaborative attitude.

Why Join Us?

• Hands-on training and mentorship to develop your expertise in digital ad operations.
• Opportunity to work with cutting-edge ad tech platforms.
• Hybrid work environment with flexibility.
• Growth opportunities within TEGNA's expanding digital ad operations team.
• Apply now and kickstart your career in digital advertising with TEGNA!

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.